Choosing the right keywords is an essential component of effective search engine optimization (SEO). When someone uses a search engine, they type in a few words that describe what they’re looking for. For example, if a patient types in “Plastic Surgeons, Long Island,” those are the keywords. The search engine will then supply you with […]
The Importance of SEO Keywords Read More »
If you’re a doctor or practice with a website, chances are that if you get this newsletter you most certainly fit that category, you may be asking yourself, or your SEO company, how does Google’s new algorithm change affect me? Google’s latest algorithm update named “Hummingbird,” is the search engine giant’s next step in streamlining
How Does Google’s Newest Algorithm Update Affect Me? Read More »
The words Search Engine Optimization is panic-inducing in many. Others think it’s a term for some magic mixed with keywords. And others still think it’s a hoax/unimportant/dead or any mix of that unhealthy combination. Part of this thinking comes from the tyranny of Google and its unending crackdown on Black Hat SEO practices. As harsh
If you’re looking to market your medical practice, you’ve likely come across two of the most common terms today – SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be hard for many to understand the fundamental differences between these two methods. Understanding these
Understanding the Differences Between SEO and SEM Read More »
When it comes to driving new patients to your website, there are few things as important as Search Engine Optimization or “SEO.” With more than 85% of all Internet users finding websites through search engines, how you rank in Google, Yahoo and Bing are crucial to your practice’s online success. So, what is Search Engine
Top 3 Myths About SEO (Search Engine Optimization) Read More »
Duplicate content refers to content on a website that is similar to content on another page within the same domain or on a completely different domain. Duplicate content penalties were originally intended to address spammer websites that would scrape unique content from other domains, scramble the wording (in hopes of tricking the search engines) and
Understanding Duplicate Content Read More »
Have you claimed your Google+ Local (formerly Google Places) listing? How about your Yelp listing? If not, it’s time to stake your claim! Local business listing sites like these serve two very important roles: establishing your practice’s online presence and enhancing your Search Engine Optimization (SEO) by gaining more authority in search engines. But, how
Enhance your Local Business Listing by Adding Photos Read More »
You may have noticed that some search results on Google now contain photos. This photo, typically a headshot, is the claimed “author” of that page, article or website. Establishing Google Authorship can be very beneficial to your online presence and can be done by following a few simple steps! Visit Google’s Step-by-Step guide here. If
How your Practice can Benefit from Establishing Google Authorship Read More »
Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have
Press Releases: The PR Weapon Your Practice Needs to Be Thinking About Read More »
The average Internet user is more inclined to watch a video explaining more detailed content than to read a very text-heavy page. Though it is still a growing medium, according to a study conducted by comScore, 82.5% of Internet users view online videos. Videos also increase your engagement statistics. Engagement is measured by the length
Video Optimization Strategy Read More »
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