Reputation Management

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7 Review Generation Strategies for Dermatologists

In today’s digital-first world, online reviews play a crucial role in shaping a dermatology practice’s reputation. For potential patients, reviews are often the deciding factor in choosing your services over competitors. A robust review generation strategy not only builds trust but also improves search rankings, driving more traffic to your website. Below, we outline seven […]

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How to Manage Your Ear, Nose, and Throat Clinic’s Online Reputation

Negative reviews might feel like a blow to the reputation of your ENT clinic, but they’re not always bad. In fact, research shows that responding publicly to negative reviews can turn them into a positive. One survey found that 45% of consumers are more likely to choose a business that actively responds to its negative

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4 Steps to Getting More Patient Reviews For Your Practice

Reviews are essential to growing and maintaining any business, especially for doctors and medical practices. Reviews not only increase your credibility and reliability in the eyes of prospective patients, but also improve your search engine rankings. Getting more reviews has a direct impact on the number of new patients your practice receives – but there’s

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Reviews vs Testimonials: What’s the Difference?

Happy clients are the best, but how can you utilize their words to showcase your work on your own website? If you’re asking your clients to give feedback on your business, make sure you’re asking for the right thing. Reviews and testimonials aren’t interchangeable, so using the right terminology with clear intentions means nobody gets

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What Is Your Medical Practice Doing About Harmful Online Reviews?

Patients today have more opportunities than ever to share their experiences and opinions about medical professionals, which means prospective patients have more options to analyze doctors’ online reputations before making that first appointment. It’s a form of empowerment long missing from doctor-patient relations — and one that patients are increasingly happy to use. A 2020 survey by

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Beware Reviewgating: How to Preserve Trust and Avoid Google Penalties

Trust is a big deal in the world of online reviews, and for good reason. With 95% of consumers reading online reviews before they make a purchase, some businesses have turned to some questionable tactics to increase their number of reviews, often creating entirely fake reviews to boost their numbers. While it’s pretty obvious that

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How to Create Templates for HIPAA-Compliant Review Responses

More than half of the people who leave a review expect a response from the business within a week. It’s important to let your consumers know you value and appreciate their feedback. As a best practice, you should respond to all reviews, both positive and negative. However, for medical practices, it’s important to remember that

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The Secrets to Getting More Patient Reviews via Email and Text

Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. With

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Growing & Marketing Your Mental Health Practice

Owning a mental health practice is enough work without factoring in all of the work required to dial in a marketing strategy. Fortunately, following our Pyramid of Success can help mental health practitioners build their strategy from the ground up. Not only does a marketing strategy help increase your practice’s revenue, but it also means

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