Trust is a big deal in the world of online reviews, and for good reason. With 95% of consumers reading online reviews before they make a purchase, some businesses have turned to some questionable tactics to increase their number of reviews, often creating entirely fake reviews to boost their numbers. While it’s pretty obvious that …
Beware Reviewgating: How to Preserve Trust and Avoid Google Penalties Read More »
Getting a bad review isn’t fun. Online reviews have become a powerful tool for patients looking to choose a new provider. They’re often the first impression a prospect has of your practice, so it can be disappointing to get a negative review. However, studies have shown us some interesting things about the way prospective patients …
The legal industry is tough in many ways, but competition is particularly fierce when it comes to online marketing and reputation management. Law firms of any specialty have to compete for a limited number of clients, which makes every aspect of your online business – from the design of your website to your SEO and …
Are Your Law Firm’s Online Reviews Attracting More Clients? Read More »
Google. Yelp. Healthgrades.Vitals. RateMDs. Patients today have more opportunities than ever to share their experiences and opinions about medical professionals, which means prospective patients have more options to analyze doctors’ online reputations before making that first appointment. It’s a form of empowerment long missing from doctor-patient relations — and one that patients are increasingly happy …
What Is Your Medical Practice Doing About Harmful Online Reviews? Read More »
Websites are like storefronts — you can show your potential clients what you know and what you offer, but it’s no longer enough to get them to actually walk through your front door. Without online reviews, SEO, and local search results, your storefront may as well be at the end of a cold, dark alley. …
5 Reasons Your Medical Practice Needs to Pay More Attention to Online Reviews Read More »
No one likes negative feedback. Some people say they relish reading or hearing bad stuff about them: Michael Jordan used it to motivate himself throughout his storied NBA career. But most of us instantly get a little prickly when someone pulls out the red pencil when going over the quarterly report we wrote or even …
Turning that Frown Upside Down — Getting a Negative Review Edited Read More »
In past blogs we’ve talked about reviews and your practice. We’ve talked about how potential patients use reviews to find practices for treatments and procedures they seek to have done. We’ve discussed how you need to respond to all reviews, but particularly the negative ones. About those reviews, a new study shows that Americans say …
It’s spring of 2020, and currently, the world is on pause. COVID-19 has required people to stay home, socially isolating themselves from the unknown. People are talking on the phone more than ever Both Verizon and AT&T have seen a 34% increase in phone calls prior to the pandemic and Zoom calls increased 1900% from …
Growing & Marketing Your Mental Health Practice Read More »
Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and …
How to Respond to Negative Reviews Without Breaking HIPAA Rules Read More »
It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say …
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