Social media is commonly thought of as a community building and patient acquisition tool, but it serves another purpose too. Used correctly, social media makes a great patient feedback tool for medical offices. While many people think that unhappy people are the only ones who speak up, the connections made through social media allow open …
Patients today have more opportunities than ever to share their experiences and opinions about medical professionals, which means prospective patients have more options to analyze doctors’ online reputations before making that first appointment. It’s a form of empowerment long missing from doctor-patient relations — and one that patients are increasingly happy to use. A 2020 survey by …
What Is Your Medical Practice Doing About Harmful Online Reviews? Read More »
Trust is a big deal in the world of online reviews, and for good reason. With 95% of consumers reading online reviews before they make a purchase, some businesses have turned to some questionable tactics to increase their number of reviews, often creating entirely fake reviews to boost their numbers. While it’s pretty obvious that …
Beware Reviewgating: How to Preserve Trust and Avoid Google Penalties Read More »
More than half of the people who leave a review expect a response from the business within a week. It’s important to let your consumers know you value and appreciate their feedback. As a best practice, you should respond to all reviews, both positive and negative. However, for medical practices, it’s important to remember that …
How to Create Templates for HIPAA-Compliant Review Responses Read More »
Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. With …
The Secrets to Getting More Patient Reviews via Email and Text Read More »
Owning a mental health practice is enough work without factoring in all of the work required to dial in a marketing strategy. Fortunately, following our Pyramid of Success can help mental health practitioners build their strategy from the ground up. Not only does a marketing strategy help increase your practice’s revenue, but it also means …
Growing & Marketing Your Mental Health Practice Read More »
While there may not be a big, red button you can click to remove a Google review outright, there is a way to submit a review for removal. But before you do that, it’s worth considering whether you really want to try to remove a review…and whether a review even qualifies for removal at all. …
It’s no secret that the legal industry is competitive, which means every aspect of legal marketing – from the design of your website to your search engine optimization – must be finely tuned to avoid losing out on clients. Managing your online reputation has become incredibly important in a world where up to 95% of …
Are Your Law Firm’s Online Reviews Attracting More Clients? Read More »
The statistics don’t lie: the majority of people researching a business or a product start online. In 2022, 46% of all Google searches included local intent. People are choosing products and business because of their online presence, and eliminating options due to a lacking or negative online presence, making your online listings critical to your …
Want Better Local Search Performance? Don’t Forget Reviews Read More »
Getting a bad review isn’t fun. Online reviews have become a powerful tool for patients looking to choose a new provider. They’re often the first impression a prospect has of your practice, so it can be disappointing to get a negative review. However, studies have shown us some interesting things about the way prospective patients …
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