Your website is the foundation of your business online. It’s where your other online strategies are driving traffic and the equivalent of your digital business card. That’s why it’s the base of our Pyramid of Success – because it’s the foundation of your marketing strategy. For medical websites, storing medical data means that security is …
How to Keep Your Medical Website Safe and Secure Read More »
While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity. …
Voice Search 101: What is it, and How Do You Optimize For It? Read More »
We talk a lot about how important your website is when it comes to helping patients find you and make appointments, but if you’re still overlooking the importance of the mobile aspect of your website, you’re missing a crucial aspect of website design. The truth is, it’s not enough to have a mobile-friendly website anymore: …
3 Reasons Doctors Must Embrace Mobile Friendly Medical Websites Read More »
Everyone uses Google for its original purpose — search — probably at least once every day. Google’s world has expanded dramatically beyond search, but search is still the identity of the company. Despite its omnipresence in our lives, how Google generates the results it returns to a query is still mostly a mystery. The famed …
At MyAdvice, we’ve been building websites and optimizing them for search engines since before most people had even heard of the term search engine optimization. We believe websites need to serve as a de facto receptionist/tour guide for your practice. After all, once potential patients hit your site, you don’t want them to click away …
It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study …
It’s no secret that mobile search is first and foremost in Google’s sights these days. They’ve made moves such as removing the righthand column (the former home for paid search) from SERPs to make them more amenable to the smaller screens on mobile devices. Limiting some information formerly supplied on SERPs, items such as reviews …
At MyAdvice, we’ve always loved search. Maybe it’s the whole needle in the haystack concept that is search. Beyond building great websites, we’ve always been insanely focused on methods to get our clients to the top of those searches for those websites. We’ve been masters of organic search, plus now, as Google has limited organic …
Research Shows Search Is Consumers’ First Choice as Mobile Shopping Tool Read More »
As Google pushes paid search up higher on search results, seemingly by the day, it’s tempting to think that organic search is a waste of time. This can particularly be true on mobile search, where organic results can be buried below three or four paid search results. But that’s a bad idea. Organic search visits …
Don’t Give Up on Organic Search on Mobile Devices Read More »
Facebook continues to make their mobile platform more and more accessible for local businesses. Last week, the social media network added Shop and Services sections for Business Pages in the “Local Business or Place” category. That means YOU! The feature will provide a venue to further promote your products and services. For example, the Shop …
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