Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The […]
4 Tips for Avoiding HIPAA Violations on Social Media Read More »
During this oddest of years, it’s been hard to feel good about a whole lot. From doomscrolling to not being able to go to your favorite restaurant, from the politization of the simplest steps to help protect others to a certain callousness about death, it hasn’t been a year most of us will want to
Helping Your Patients Feel Comfortable with an Uncomfortable Situation Read More »
This has been the oddest spring and summer that any of us have ever been through or hopefully will ever go through — the coronavirus has turned everything upside down. Schools and businesses are closed. If we’ve not been stuck at home, restaurants can only use half their tables and waiters come to your table
Changes for Your Waiting Room During the Pandemic Read More »
Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and
How to Respond to Negative Reviews Without Breaking HIPAA Rules Read More »
The world of HIPAA violations as they pertain to social media is pretty murky. Over the years, we’ve seen multiple instances of medical personnel being slammed with heavy fines, as well as suffering other harsh penalties. It’s important to remember that while social media is an incredibly valuable tool for marketing and promotion, it can
How to Avoid Hiccups with HIPAA on Social Media Read More »
Electronic medical records are fast replacing traditional paper records in medical practices and hospitals. Beginning January 1st, 2011, the United States Government (via the American Recovery and Reinvestment Act) began offering significant incentives to physicians and medical facilities making the switch from traditional paper records to more efficient EMR software. Physicians can be awarded up
Practice Management Column: Choosing Your Electronic Medical Record (EMR) Read More »
A recent scandal involving before-and-after breast augmentation photos on a plastic surgeon’s website has stirred a very relevant debate involving medical confidentiality and web marketing practices. A plastic surgeon had received permission from certain patients to publish photos of their naked breasts both pre and post augmentation for the surgeon’s online portfolio. Their names, however,
Plastic Surgeon is Sued for Misuse of Patient Photos Read More »
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