What to Know About Cosmetic Surgery Website Design
The cosmetic surgery industry is highly competitive – so what makes a cosmetic surgery website stand out?
What makes cosmetic surgery website design good?
1 |
Beautiful and functional design.
While web design might traditionally be thought of as the visual components of a website, modern web design goes beyond that. Websites are accessed on a myriad of devices and browser combinations, and each of those devices and browsers have their own ways of parsing and displaying web designs. Responsive design is the process of designing a website to display correctly in response to whatever browser and device combination is being used. Doing this well means avoiding a poor user experience and frustrated visitors to your website, which means more patients and more business.
Don't just take our word for it – MyAdvice has been building beautiful websites for cosmetic and plastic surgery practices like yours for more than 20 years.
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Meeting accessibility standards.
The Americans With Disabilities Act created standards that all websites must meet in order to ensure accessibility for users with disabilities to be able to use the Internet. Failing to meet these standards has consequences that many web developers and designers are often surprised by, such as fines (your first penalty can be anywhere from $55,000 to $75,000), and lawsuits around accessibility can cost businesses additional fines and penalties. But failing to meet accessibility standards also means cutting off nearly 1.4 billion people with disabilities worldwide and facing penalties from search engines – so getting this right is massively important.
3 |
HIPAA compliance.
If your website collects or stores any kind of protected health information (PHI), there are strict requirements you must maintain in order to meet HIPAA compliance standards. Keeping this information secure extends beyond your practice and your employees – it includes your hosting provider too. Make sure you choose one that is fully HIPAA compliant, as your host is your first line of defense in keeping your website secure. Even if you aren’t storing PHI, security is still incredibly important for your website. Utilizing SSL encryption (URLs that start with HTTPS instead of HTTP) and keeping your certificates updated means avoiding security vulnerabilities and penalties from search engines.
4 |
Good conversion rates.
If there’s one metric to know and monitor when it comes to your website, it’s your website’s conversion rate. This is the rate at which your website is turning visitors into patients. While a “good” conversion rate varies from industry to industry, cosmetic surgery websites generally want to aim for a 3% conversion rate. If your conversion rate is too low, it might be time to look into a website redesign, or audit your conversion elements. Conversion elements are the places on your site that encourage people to contact you, which could be a click-to-call button, form, chat widget, or contact us page. There are many reasons these elements can be underperforming, whether they’re broken, not displaying correctly, or not in the right places on your website.
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