Plus, 5 Tips to Improve Your Medspa Website Design
In an industry as competitive and visually-focused as aesthetics, it can be easy to place more value on the way a website looks instead of how it performs. But in today's digital medical spa marketing world, functionality is just as important as looks. Having a beautiful medical spa website design as a facade for the ugly inner workings of a broken website is no longer enough: your website needs both. However, armed with enough basic knowledge, you can ensure your medical spa website is both beautiful and functional, which means it will keep showing up in searches, giving users what they're looking for, and ultimately bringing new clients to your business.
We Can Help
Looking for a partner to take your med spa web design and marketing strategy to the next level? MyAdvice has been building websites for practices like yours for more than 20 years. Our platform can help medical spas grow through targeted marketing strategies.
6 Beautiful Medspa Website Design Examples
Dr. Jennifer Walden
This site makes it easy to see the practice's multiple locations and how to contact each. It's also easy to contact the practice by phone or filling out a form, a key to success in med spa website design. You can request a consultation in seconds or try the 3D simulator regardless of what page you're on!
Saltz Plastic Surgery
This website is visually appealing and makes use of plenty of open space and sleek fonts - but it's clear the user experience hasn't been overlooked. The sticky navigation bar that follows users as they scroll down the page makes the site easy to navigate, and the animations and images that load as users progress help the site load quickly.
Aura Skin Spa
This site's sleek design incorporates a text form option in a non-obtrusive way - offering a pop up in the bottom right hand corner. Booking a consultation or calling the spa is never more than a click away. New patients to the medical spa learn quickly and easily what to expect from a consultation.
Aria Medi Spa
This med spa is proof that you can offer lots of different services without sacrificing the usability of your medspa website design. Their navigation bar makes it easy to find what you're looking for, whether you want to sign up for a yoga class, learn more about their products, various treatments, or medical spa services offered, or schedule an appointment.
Alamo Hills Advanced Aesthetics & Laser Center
Alamo Hills has mastered the art of content, offering a Q&A section about treatment details for all of their most popular services. This medical spa website is filled with useful information for users to peruse.
OM Spa Charlotte
With a beautiful design, easy-to-navigate website, comprehensive overview of valuable and relevant information, and its office location and hours easy to find, Om Spa is doing more than a few things right with its website, showcasing a great example of medical spa website design.
How to Improve Your Med Spa Website Design
Looking to improve your med spa website? Here are 5 places to start. Need more help? Contact one of our experts for a complimentary consultation to see how MyAdvice can improve your med spa business website design for you
1 | Design.
Good med spa website design is the combination of multiple components. It's choosing the right combination of colors, fonts, and visual elements to convey your brand, but it goes beyond that too. Your website needs to display correctly on every device and browser it may be accessed on - whether that's an iPhone 6 using Safari or a desktop computer running Google Chrome.
This is known as responsive web design. If your website isn't designed responsively, you're potentially creating an unusable, frustrating experience for your website visitors and users, which means you're losing out on business.
2 | Accessibility.
Websites are expected to meet standards for accessibility for users with disabilities – and failing to meet these standards can have serious consequences. Not only are you making service pages on your website unusable to nearly 1.4 billion people with disabilities worldwide and facing penalties from search engines, but you're also opening your business up to potential lawsuits by failing to meet these accessibility standards. Your medical spa can't afford to ignore accessibility.
3 | Security.
The security of your med spa website is incredibly important, particularly if you're collecting or storing any sort of protected health information (PHI) that must be kept safe under HIPAA standards. This impacts your website in a number of ways. You must use SSL encryption (that means your URL starts with https instead of http) and keep your certificate updated. Failure to do this will mean penalties from search engines as well as error messages from users and a resulting steep drop in traffic.
Additionally, your web forms need to be fully encrypted, and any systems that store or transmit PHI need special systems for handling this data. Special training for your med spa employees is likely also required, both in how to handle sensitive data and how to avoid security breaches.
4 | Hosting.
Choosing a hosting provider is an important decision for any business, but often it's one place businesses try to save money. Unfortunately, cheap website hosting is frequently that way because it lacks infrastructure - which means your med spa website goes down frequently, loads slowly, and is vulnerable to cyberattacks. It also often means you're left dealing with a frustrating lack of customer service support, making it hard to make necessary changes and upgrades.
For a med spa, choosing a hosting provider has another important consideration: HIPAA compliance. Since your web host is your first line of defense against compromised information, make sure they're fully HIPAA compliant before choosing them.
5 | Conversion elements.
Anything that helps convert a website visitor into a client is considered a conversion element. This could be a chat widget, phone number, form, button – anything that puts them in contact with you. These elements need to be tested regularly to make sure they're working and displaying correctly across all of the browsers and devices that are used to access your website. Upgrading these elements can mean adding them to more spots in your website, or adding new types such as a new chat widget or form.
How does your website compare?
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