Having a website with high engagement is a great goal for practices looking to bring in more business. But engagement has benefits beyond conversions. These signals are important to search engines too, which means they’re worth investing in if you want to rank higher in search results. Here are 5 tips that you and your […]
5 Ways to Boost Your Website Engagement (And Your Search Rankings!) Read More »
Looking for ways to boost the visitors coming to your medical, dental, or aesthetic website? While quick wins are often difficult to come by when it comes to website traffic, there are some places to check if you’re not seeing the type of traffic you’re looking for. They might not be the first places you’d
3 Quick Ways to Boost Your Medical, Dental, or Aesthetic Site Traffic Read More »
In highly competitive industries, anything a business can do to stand out can be the difference between growth and stagnation. While often reduced to its visual and aesthetic components, branding is so much more than just what your website and your logo look like. And whether you’re intentionally shaping it or not, your business already
Your Online Brand Is Important – Here’s How to Shape It Read More »
Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help
This time of year, there are lots of things to be afraid of. Saw marathons on AMC. Halloween karaoke at work. Even fear of running out of candy for trick-or-treaters on the big night. Yelp isn’t one of those things. We’ve had various blogs discussing how to handle reviews. We’ve talked of the importance of
Don’t Be Afraid of Yelp Read More »
When a potential customer or patient is doing research looking for a business, they often don’t have a specific website. This is especially true for service businesses such as medical and legal practices. For information they turn to business information sites. But they often find incorrect information on these listings, and that incorrect information makes
Errors in Listings Create Exodus Read More »
We get it. This is the worst. You don’t know when this is going to be over and when you can get back to work. However, this is not the time to bury your head in the sand. Do that, and you will be way behind when things get better. Now is the time to
Ok, COVID-19 Sucks! Now What? Read More »
While we’ve never seen anything quite like what we see with the spread of COVID-19, there is still much that is unknown. This has caused a lot of people to experience fear and anxiety regarding their health, the health of loved ones, and the unknown of what will happen with their business. We have already
Don’t Panic; Do Prepare – The Coronavirus & Your Practice Read More »
Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad
Google and Broad Core Updates Read More »
If you have a medical practice, the odds are good that you’ve heard a digital marketing agency touting “market exclusivity.” However, when it comes to market exclusivity actually bringing you the results you are hoping–and paying–for, the odds are slim that exclusivity is likely to have an impact on your campaign. Market exclusivity is a
What Good Is Exclusivity If Your Site Isn’t Ranking? Read More »
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