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A Few Ideas to Boost Your Medical, Dental, or Aesthetic Site Traffic

Looking for ways to boost the visitors coming to your medical, dental, or aesthetic website? While quick wins are often difficult to come by when it comes to website traffic, there are some places to check if you’re not seeing the type of traffic you’re looking for. They might not be the first places you’d …

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Your Online Brand Is Important – Here’s How to Shape It

In highly competitive industries, anything a business can do to stand out can be the difference between growth and stagnation. While often reduced to its visual and aesthetic components, branding is so much more than just what your website and your logo look like. And whether you’re intentionally shaping it or not, your business already …

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Who’s Handling Your Social Media Account? A Look At The State of Social Media in Healthcare

Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help …

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Don’t Be Afraid of Yelp

This time of year, there are lots of things to be afraid of. Saw marathons on AMC. Halloween karaoke at work. Even fear of running out of candy for trick-or-treaters on the big night.  Yelp isn’t one of those things.  We’ve had various blogs discussing how to handle reviews. We’ve talked of the importance of …

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Top 5 Website Engagement Tips to Boost Google Results

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings. However, I want to share 5 tips that you and your team can start implementing to impact …

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What Good Is Exclusivity If Your Site Isn’t Ranking?

If you have a medical practice, the odds are good that you’ve heard a digital marketing agency touting “market exclusivity.” However, when it comes to market exclusivity actually bringing you the results you are hoping–and paying–for, the odds are slim that exclusivity is likely to have an impact on your campaign. Market exclusivity is a …

What Good Is Exclusivity If Your Site Isn’t Ranking? Read More »

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