This post originally appeared on January 24, 2012. Technology and the Internet change at lightning speed, which means there’s a lot to keep up with. However, when we polled healthcare practices about their marketing efforts, 47% indicated they hadn’t updated their website in over a year, with 32% saying they hadn’t updated in over two …
4 Reasons Your Practice Should Consider A Website Redesign Read More »
Your website is the basis of your online operations. Up to 75% of your visitors are judging your credibility based on how your website looks, and 91% of people say web design is the reason they mistrust a website. The best marketing in the world is useless if it’s sending your prospective patients to a …
Have you ever wondered what signals your website is sending to the prospective clients who visit it? Figuring out what patients expect to see from your site can be difficult, but generally, it boils down to the same main principles. Getting these things right means happier patients, more new patients, and more revenue for your …
Everyone uses Google for its original purpose — search — probably at least once every day. Google’s world has expanded dramatically beyond search, but search is still the identity of the company. Despite its omnipresence in our lives, how Google generates the results it returns to a query is still mostly a mystery. The famed …
When the number of searches conducted on mobile devices surpassed those done on desktop in 2015, there was talk of people ditching their desktop computers and everyone working from their phones and maybe a tablet here and there. Laptops would be important, as offices would transform into floating spaces without permanence. The whole idea of …
Where Are Potential Patients Checking Out Your Site? Read More »
Over this past year and a half of COVID craziness we’ve all been home and on our computers far more than usual. That time spent can make anyone feel as if they have mad computer skills that may not be exactly the case. That could apply to the world of website design. Coincidentally your medical …
Why Your Nephew Shouldn’t Design Your Firm’s Website Read More »
It’s nice to have a bounce in your step. It’s fun to bounce a baby on your knee. It’s important to have adequate bounce when you buy a sand wedge. But for your medical practice website, too much bounce equals too few patients. Bounce rate. What is it and why does that matter to your …
At MyAdvice we’re often approached by prospective clients who find their website isn’t ranking in search. They’ve tried using every conceivable keyword, even if they don’t really match their practice’s offerings. They’ve plopped keywords throughout copy in an obvious ploy to use keywords, rather than to provide interesting, helpful content. And then they tell us …
People always want to write off this or that thing for the next, supposedly, big thing. Movies were going to be the end of books. The healthy publishing business today, 100 years later, begs to differ. TV was supposed to end movies. Uh huh. Even Tiger Woods, the famous professional golfer, was said by everyone …
There are countless components to the algorithms used by Google and Bing for organic search and how they affect the ranking of your practice website. That seems pretty obvious considering Google’s search algorithm has over two billion lines of code. We’ve talked about various important items, such as blogs (in this month’s first post), robust …
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