Everyone uses Google for its original purpose — search — probably at least once every day. Google’s world has expanded dramatically beyond search, but search is still the identity of the company. Despite its omnipresence in our lives, how Google generates the results it returns to a query is still mostly a mystery. The famed …
When the number of searches conducted on mobile devices surpassed those done on desktop in 2015, there was talk of people ditching their desktop computers and everyone working from their phones and maybe a tablet here and there. Laptops would be important, as offices would transform into floating spaces without permanence. The whole idea of …
Where Are Potential Patients Checking Out Your Site? Read More »
Over this past year and a half of COVID craziness we’ve all been home and on our computers far more than usual. That time spent can make anyone feel as if they have mad computer skills that may not be exactly the case. That could apply to the world of website design. Coincidentally your medical …
Why Your Nephew Shouldn’t Design Your Firm’s Website Read More »
It’s nice to have a bounce in your step. It’s fun to bounce a baby on your knee. It’s important to have adequate bounce when you buy a sand wedge. But for your medical practice website, too much bounce equals too few patients. Bounce rate. What is it and why does that matter to your …
At MyAdvice we’re often approached by prospective clients who find their website isn’t ranking in search. They’ve tried using every conceivable keyword, even if they don’t really match their practice’s offerings. They’ve plopped keywords throughout copy in an obvious ploy to use keywords, rather than to provide interesting, helpful content. And then they tell us …
People always want to write off this or that thing for the next, supposedly, big thing. Movies were going to be the end of books. The healthy publishing business today, 100 years later, begs to differ. TV was supposed to end movies. Uh huh. Even Tiger Woods, the famous professional golfer, was said by everyone …
There are countless components to the algorithms used by Google and Bing for organic search and how they affect the ranking of your practice website. That seems pretty obvious considering Google’s search algorithm has over two billion lines of code. We’ve talked about various important items, such as blogs (in this month’s first post), robust …
n June’s first blog, we talked about Google adding a feature to its Google My Business listings enabling business owners to shorten the URL to a manageable “short name.” This feature will make it easier for practices to share their Google My Business link on business cards, in-office signs, and other locations, which should increase …
Study Shows Customers Prefer Business Websites to Google My Business Read More »
You’ve done it. You’re finished with the endless years of school, the years of clinical training, and the stress of passing your state licensing. Now you’re ready to start a dental practice. Uh oh. How are you going to find and land new patients? How are you going to build a website? Do you need …
Three Stupid Mistakes Graduates Make When Starting A Dental Practice Read More »
Since Google has become the King Kong of search (remember Ask Jeeves, AltaVista?), it kind of behaves like King Kong — it likes what it likes and if that bugs you then what are you going to do about it? Google owns search now, so what Google like Google gets. Kind of like that song …
