It might sound like marketing buzz, but lead generation has become an incredibly important part of any marketing strategy. If you’ve ever heard discussions about lead generation and had questions about the process, why it’s important to the marketing process of a healthcare practice, or even wondered what exactly lead generation is, this article is […]
Let’s Talk Lead Generation – And Why You Should Care Read More »
Anyone can build a medical website, but without proper planning and precise execution, a medical website is a waste of time and money. Spending time thinking through your strategy ahead of time means you’ll have a website designed to do exactly what you need it to. These questions will help you define the purpose and
5 Questions to Ask Before Building a New Medical Website Read More »
The most common and effective way to enhance the appeal of a website is to add images to your pages. But slapping any old photos onto your website can have disastrous consequences for your website’s performance – and even open you up to potential legal trouble. Just as using the right pictures can enhance the
3 Tips to Improve Your Website Photography Read More »
Technology and the Internet change at lightning speed, which means there’s a lot to keep up with. However, when we polled healthcare practices about their marketing efforts, 47% indicated they hadn’t updated their website in over a year, with 32% saying they hadn’t updated in over two years. The constantly changing technology means frequent changes
4 Reasons Your Practice Should Consider A Website Redesign Read More »
Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website
5 Technical Website Elements That Impact SEO Read More »
Have you ever found yourself frustrated while using a website? Maybe a button is broken or you can’t find the specific page you’re looking for? User experience (commonly abbreviated as UX) is the process of removing these frustrations and roadblocks for people using your website. If you’ve never considered the UX of your website, there
Why You Need to Provide a Quality User Experience Read More »
Struggling to understand why your website isn’t ranking well? While the exact inner workings of Google’s search algorithms aren’t released to the public, they do provide regular updates and guidelines. Though business owners with websites have plenty of access to information about what will help and hinder their chances at ranking well, it can still
3 Reasons Search Engines (and Your Users!) Hate Your Website Read More »
If you have a medical spa, there are certain things you need to have to stand out from the sea of day spas out there. Your digital marketing has similar requirements, particularly for your website. It needs to be easy to find, easy to use, and beautiful on every device and browser it’s accessed from.
What Medspa Websites Need to be Seen Read More »
You’ve done it. You’re finished with the endless years of school, the years of clinical training, and the stress of passing your state licensing. Now you’re ready to start a dental practice, which means it’s time to figure out how to market yourself and your business. There’s lots of Advice about what to do, but
Three Common Mistakes Graduates Make When Starting A Dental Practice Read More »
When it comes to technology, it often feels that just when you get a handle on how to best use an application or device everything changes, and it’s time to learn the next latest, greatest thing. The pace of change can seem overwhelming, but keeping up with the changes in website development technology is incredibly
The Changing Face of Orthopedic Website Design Read More »
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