Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website …
Struggling to understand why your website isn’t ranking well? While the exact inner workings of Google’s search algorithms aren’t released to the public, they do provide regular updates and guidelines. Though business owners with websites have plenty of access to information about what will help and hinder their chances at ranking well, it can still …
3 Reasons Search Engines (and Your Users!) Hate Your Website Read More »
If you have a medical spa, there are certain things you need to have to stand out from the sea of day spas out there. Your digital marketing has similar requirements, particularly for your website. It needs to be easy to find, easy to use, and beautiful on every device and browser it’s accessed from. …
You’ve done it. You’re finished with the endless years of school, the years of clinical training, and the stress of passing your state licensing. Now you’re ready to start a dental practice, which means it’s time to figure out how to market yourself and your business. There’s lots of Advice about what to do, but …
Three Common Mistakes Graduates Make When Starting A Dental Practice Read More »
Have you ever found yourself frustrated while using a website? Maybe a button is broken or you can’t find the specific page you’re looking for? User experience (commonly abbreviated as UX) is the process of removing these frustrations and roadblocks for people using your website. If you’ve never considered the UX of your website, there …
Why You Need to Provide a Quality User Experience Read More »
When it comes to technology, it often feels that just when you get a handle on how to best use an application or device everything changes, and it’s time to learn the next latest, greatest thing. The pace of change can seem overwhelming, but keeping up with the changes in website development technology is incredibly …
This post originally appeared on January 24, 2012. Technology and the Internet change at lightning speed, which means there’s a lot to keep up with. However, when we polled healthcare practices about their marketing efforts, 47% indicated they hadn’t updated their website in over a year, with 32% saying they hadn’t updated in over two …
4 Reasons Your Practice Should Consider A Website Redesign Read More »
Your website is the basis of your online operations. Up to 75% of your visitors are judging your credibility based on how your website looks, and 91% of people say web design is the reason they mistrust a website. The best marketing in the world is useless if it’s sending your prospective patients to a …
Have you ever wondered what signals your website is sending to the prospective clients who visit it? Figuring out what patients expect to see from your site can be difficult, but generally, it boils down to the same main principles. Getting these things right means happier patients, more new patients, and more revenue for your …
Everyone uses Google for its original purpose — search — probably at least once every day. Google’s world has expanded dramatically beyond search, but search is still the identity of the company. Despite its omnipresence in our lives, how Google generates the results it returns to a query is still mostly a mystery. The famed …
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