Orthopedic Marketing – Overview

Today, if your orthopedic practice isn’t engaged in the digital marketing world, your competitors have a leg up on you.

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The Ultimate Guide to Orthopedic Marketing

Are you maximizing the impact of your efforts?

MyAdvice offers a comprehensive suite of digital marketing products for orthopedic practices:

  • Website Design and Development
  • Local Power (Local SEO & Directory Listings)
  • Review Power (Reputation Management)
  • Search Engine Optimization
  • Social Power (Social Media)
  • PPC

Our platform can help you enhance your online presence, drive traffic to your website, and generate more leads and appointments.

Digital marketing involves building a strong internet presence. This starts with your orthopedic website. From there, your digital marketing extends through active social media pages, informative blogs, email campaigns, multimedia content, and accurate directory listings across the web. Making an impact online is sure to positively impact your practice bottom line.

Orthopedic Marketing Essentials

1 | Get online.

Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website.



of people make judgements about a company's credibility based on its web design.

Source: Forbes

Your practice needs to stand out from the other orthopedic practices in your area. MyAdvice creates attractive and compelling websites for orthopedic practices.

We offer Signature Websites on dynamic themes that can easily be personalized, in addition to appointment confirmation websites with the copy coming from our extensive content library. We can accommodate all budgets.

Website Design and Development

Your website is the first point of contact for many potential patients. Making a lasting first impression with an accurate, informative, and engaging website that helps convert clicks to customers is essential for the success of your practice.

Web Power (Website Management)

MyAdvice's Web Power product ensures your website is up-to-date, secure, and fully functional. We address problems as they arise and seek the fastest solutions to make sure temporary hiccups don’t cause severe headaches.

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Orthopedic Marketing Essentials

2 | Get found.

Our products help improve your online visibility and easily get found by appearing in relevant searches for your practice’s key procedures.

Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your orthopedic practice online.

Local Power

Our Local Power product ensures all of your practice’s online business directory listings are accurate and up to date. This establishes trust, prevents patient confusion and frustration, and improves search rankings.

Local Power builds a robust presence for your practice on Google through the use of Google Business Profile so that your practice is seen by the patients who need you the most.

Blog Posting

Consistent blog posting on local news, state laws, new procedures, and other relevant orthopedic topics provide additional resources and value to your website. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.

Search Engine Optimization

Patients only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more people to your site.

Orthopedic Marketing Essentials

3 | Manage your reputation.



of people’s purchasing decisions are impacted by reviews.

Source: Podium


of consumers trust online reviews as much as personal recommendations.

Source: Forbes

Reviews are one of the most significant determining factors in choosing an orthopedist. Set yourself apart from the competition by building and maintaining a solid online reputation.

Review Power

Establish your practice as a leader in orthopedics through a comprehensive platform that allows you to request and respond to reviews via email and text message.

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Orthopedic Marketing Essentials

4 | Expand your reach.



of the population utilizes social media platforms.

Source: Pew Research

Go beyond organic search results to create a more compelling and complete digital presence for both your surgeons and orthopedic practice.

Social Power

Our Social Power tool creates posts and publishes them to your Facebook and Instagram accounts. These posts will highlight your practice areas, orthopedic topics, and other relevant information.


The fastest way to jump to the top of Google search results is to utilize paid search advertising. When patients search for services related to your orthopedic practice that you provide, MyAdvice counts on Pay-Per-Click ads to identify more potential patients and direct them to your website.

Contact us for a free demo.

If you’re ready to speak with a knowledgeable marketing professional, we are pleased to offer a free online demo and consultation.

Let's talk.

Give us a call at 435.575.7470 or schedule a time below.