The changing world of Google ranking factors can be difficult to keep up with, and SEO page factors and changes can be overwhelming as they change frequently. Schema markup (also known as structured data) is no stranger to this, as it is often thought of as a key ranking factor for search engines. In reality, […]
Everything You Need to Know About Schema Markup Read More »
If you’re invested in improving your website’s SEO, you may have heard the acronyms “EAT,” “EEAT,” and “YMYL” thrown around before. Even if you aren’t, it’s important to understand what these acronyms stand for and why they’re an important tool when it comes to assessing the quality of your website content, especially since Google utilizes
What is EEAT and YMYL (and how do they impact your SEO)? Read More »
However you feel about AI, one thing is certain: it’s here. With AI tools available on a limited basis now, and soon to be made available to the general public, it seems like the Internet and search engine optimization (SEO) as we know it may well be changing once again. Or is it? Truthfully, AI
Want to use AI to create content? Here’s what you need to know. Read More »
Having a website with high engagement is a great goal for practices looking to bring in more business. But engagement has benefits beyond conversions. These signals are important to search engines too, which means they’re worth investing in if you want to rank higher in search results. Here are 5 tips that you and your
5 Ways to Boost Your Website Engagement (And Your Search Rankings!) Read More »
Putting lots of marketing dollars towards your SEO strategies and not seeing results? Or, worse, are you unsure which metrics to look at to know how you’re performing at all? Part of the reason SEO can be such a frustrating marketing tactic is there are lots of different ways to approach it, conventional and unconventional
5 SEO Metrics To Track – And What They Can Tell You About Your SEO Performance Read More »
Search Engine Optimization (SEO), is a process where experts use a variety of methods to increase traffic to a specific website by driving up the site’s rank on a search engine results page. There is no quick fix to SEO, and often website owners focus on ranking number one, however, there are many ways to
3 Realistic Expectations You Should Have For Your SEO Read More »
Organic search drives a ton of online traffic. How much exactly? Some estimates say the number is as high as 51% of all traffic. Since each businesses operates in its own specific area, search engine optimization (SEO) can be a great way to target a specific audience and traffic, but there are some surprising benefits that come
3 Reasons SEO Is Important For Your Brand Read More »
Have you ever heard people talk about what’s happening in “the SERPs” and nodded along, pretending to know where this mystical place is. If so, no need to be embarrassed. Let’s talk about it! What is a SERP? SERP stands for Search Engine Results Page. When you type something into Google and click go, what
Search engine optimization (SEO) is a marketing strategy that we often refer to as a long game. Why? Because there are many factors that can contribute to success or failure. With the advent of the Helpful Content Update, there are even more things to consider when it comes to the success of your SEO strategy.
Not Seeing Success With SEO? Here Are 3 Possible Reasons Read More »
We’ve talked a lot about Google’s latest algorithm update on the MyAdvice blog lately, but assessing your content to determine if it qualifies as helpful is still difficult. According to Google, it generally means two things: it’s written for people, and it’s not written for search engines. But what exactly constitutes writing for people or
What is Helpful Content – and how do you know if yours qualifies? Read More »
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