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Does Grammar Matter to Google and Bing?

With such a large emphasis on quality content, especially in the wake of the Helpful Content update, you might be wondering how spelling and grammar mistakes factor into your site’s search engine optimization (SEO). Do search engines factor typos and spelling mistakes into their assessment of low-quality content? Spoiler alert: the answer is yes, but …

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Is Social Media Important for SEO?

Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in …

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5 Technical Website Elements That Impact SEO

Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website …

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Google’s Local Search Symbols, and What They Mean

Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when …

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Voice Search 101: What is it, and How Do You Optimize For It?

While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity. …

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Google Releases New Guidelines Around AI and Content Creation – Here’s What To Know

However you feel about AI, one thing is certain: it’s here. With AI tools available on a limited basis now, and soon to be made available to the general public, it seems like the Internet and search engine optimization (SEO) as we know it may well be changing once again. Or is it? Truthfully, AI …

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