Search Engine Optimization

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5 Ways to Boost Your Website Engagement (And Your Search Rankings!)

Having a website with high engagement is a great goal for practices looking to bring in more business. But engagement has benefits beyond conversions. These signals are important to search engines too, which means they’re worth investing in if you want to rank higher in search results. Here are 5 tips that you and your […]

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5 SEO Metrics To Track – And What They Can Tell You About Your SEO Performance

Putting lots of marketing dollars towards your SEO strategies and not seeing results? Or, worse, are you unsure which metrics to look at to know how you’re performing at all? Part of the reason SEO can be such a frustrating marketing tactic is there are lots of different ways to approach it, conventional and unconventional

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What is Helpful Content – and how do you know if yours qualifies?

We’ve talked a lot about Google’s latest algorithm update on the MyAdvice blog lately, but assessing your content to determine if it qualifies as helpful is still difficult. According to Google, it generally means two things: it’s written for people, and it’s not written for search engines. But what exactly constitutes writing for people or

What is Helpful Content – and how do you know if yours qualifies? Read More »

Can one page impact my entire website? 3 Things to know in a post-Helpful Content world.

Since the Helpful Content update, questions around how page evaluation standards are changing have been looming. While there’s still a lot to be determined about how this update will truly impact websites and content, there are a few things we do know about what will make a page bad – and good! One of these

Can one page impact my entire website? 3 Things to know in a post-Helpful Content world. Read More »

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