The growth of digital marketing hasn't skipped dentistry. Patients are looking for dentists online – are they finding you? Dentists have powerful tools at their disposal to attract and retain patients: digital marketing strategies. By leveraging various online dental marketing strategies, dental practices can significantly increase their patient base and stay competitive in a crowded healthcare landscape. First and foremost, a professional and user-friendly website is essential. This virtual storefront should be optimized for search engines (SEO) to ensure it appears prominently in search results when potential patients look for dental services in their area. Additionally, dentists can engage with their audience through informative and visually appealing content, such as blogs, videos, and infographics, showcasing their expertise and building trust.
Regardless of whether you just opened your dental practice or you have been around for a long time, these 6 marketing strategies for dentists are the keys to expanding your practice's online presence.
In the digital age, dentists have a powerful tool at their disposal to attract and retain patients: digital marketing. By leveraging various online strategies, dental practices can significantly increase their patient base and stay competitive in a crowded healthcare landscape.
Our Dental Practice Online Presence Report analyzes 10,000 practices in the US to find out.
The Ultimate Guide to Dental Marketing Strategy
Regardless of how long you've been in business, your marketing strategy is how you attract and retain dental patients, which makes it key to sustaining your dental practice for years to come. What's the key to a good marketing strategy? Building a solid foundation.
This guide will explore six dental marketing strategies to help attract prospective patients, retain existing patients, and reduce the time and cost required of your dental office to keep things running efficiently.
Click the links below to go straight to the section you're interested in:
Dental Website Design
What makes a good dental practice website?
of users' mistrust of a business website is directly related to web design elements.
When it comes to dental marketing, all roads lead to your website. If you're spending lots of money on other marketing strategies for your dental practice and still not seeing the results you expected, your website could very well be the cause. A good website gives your patients an instant first impression of you and your practice. It showcases your specialties and skills that set you apart from your competition while providing a safe, easy-to-use experience for your patients. First and foremost, a professional and user-friendly website is essential. This virtual storefront should be optimized for search engines (SEO) to ensure it appears prominently in search results when potential patients look for dental services in their area. Additionally, dentists can engage with their audience through informative and visually appealing content, such as blogs, videos, and infographics, showcasing their expertise and building trust.
What are the basics of website design for dentists?
- Easy to use across all of the platforms users access them with – from mobile to desktop to tablets
- Frequently updated with new, relevant content
- Redesigned at least once every two years
- Hosting happens on secure, trusted platforms that don't expose users to security breaches or downtime
- Conversion elements like forms, phone numbers, chat support, and other contact options are present and easy to use
Not sure how your website stacks up? We can help! Enter your website URL for a free analysis.
Test if your dental website is mobile responsive:
MyAdvice has 20+ years of experience building websites for dental practices like yours. All of our websites combine form and function, plus the support and knowledge you need.
Web Design Resources
More on legal website design.
Local Search for Dental Practices
of consumers who perform a local search ultimately visit a business within 5 miles of their current location.
Local search is incredibly important for dentists. Managing the local directories and search listings for your practice means that your information is accurate – and patients in your area can find and contact you.
What's important in a local listing? It's known as NAP information and stands for Name, Address, and Phone number. These three listing elements are the key to making sure your listings don't get your business penalized, but they require constant monitoring, as local listings are always changing. Creating location-specific landing pages on the website can also enhance visibility for different service areas within a region. Creating informative and relevant content tailored to the local audience can also help dentists rank higher in local search results. Blog posts, videos, and infographics about dental health topics and local events or community involvement can attract local visitors to the website.
We created Local Power to make it easy to manage your listings and improve your rankings. Not only does it automatically monitor and correct inaccuracies in your local listings, it constantly improves their quality.
WHY IT MATTERS
of consumers trust online reviews as much as personal recommendations.
Patients looking for a dentist read online reviews to help them decide who to trust. Can you blame them? Reviews offer a chance to see the results other patients have had with your practice, as well as how you handle negative reviews and customer service. Successfully managing your online reviews means successfully managing the reputation of your dental practice.
Online reviews play a pivotal role in a dentist's reputation. Encouraging satisfied dental patients to leave positive reviews on platforms like Google My Business or Yelp can greatly enhance the practice's online credibility. Dentists can also nurture patient relationships through email marketing, sending out newsletters, appointment reminders, and educational content.
Customers aren't the only ones looking at your reviews. Search engines judge them too. Specifically, they're looking at three things:
- The number of reviews
- The overall sentiment of the reviews
- Your responses to each review
We created Review Power to make it easy to improve these three factors. It lets you request and monitor reviews across multiple platforms and gives you HIPAA-compliant templates to respond to reviews with. Want to know more?
Reputation Management Resources
More on how your online reviews can boost your business growth.
WHY IT MATTERS
of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence.
Social media has become a staple of every practice and is now embedded in an online user's journey to becoming a patient. It can help instill trust and encourage connection on a more personal level. However, it's easy to underestimate the amount of work required to run an engaging, successful social media presence that helps you stay top of mind with your current patients.
Social media platforms offer a dynamic space for dentists to connect with their community and showcase their practice's personality. Engaging posts, patient testimonials, and interactive content can all boost visibility and foster a loyal online following. Paid advertising on platforms like Google Ads or Facebook can also be a cost-effective way to reach a larger audience and drive more traffic to the practice's website.
The key to doing social media successfully is planning, from the goals of your profiles to which content you'll post. Social Power gives you a calendar view of all of your social media posts while providing templates and designs for you to work with.
Dental Search Engine Optimization (SEO)
WHY IT MATTERS
of searchers never click past the first page of results.
There's a ton of misinformation out there about dental SEO. The truth is, search engines reward the same things your users value: correct information on a site that works well and is safe. To accomplish this, Google and other search engines weigh various factors such as the content of your site, the security protocols in place, its performance across mobile and tablet devices, and the accessibility of your site for users with disabilities.
What can you do to help your website rank higher?
- Make sure the technical elements of your site are working correctly - this includes your title tags, meta descriptions, & site security certificates
- Regularly adding new content in the form of blogs and site content
- Build relevant, high-quality backlinks
Need more tips on how to improve your site SEO quickly? Download our free SEO checklist for some instant advice on how to power up your dental SEO strategy, or view our different SEO solutions.
Dental Search Engine Marketing (SEM)
WHY IT MATTERS
of people say paid search ads make it easier to find the information they are seeking on a website or a search engine.
SEM is often referred to interchangeably as pay-per-click (or PPC for short) because you only pay when a user clicks on your ad and lands on your dental practice's website. What are you paying for exactly? The prime real estate at the top of a search engine results page. Because this is a paid strategy, having knowledge of budgeting, ad writing skills, and a solid website to convert the traffic you paid for is the key to success.
If you've mastered every other piece of dental marketing, this is a great strategy to grow your business even more. It's also the most time-intensive and expensive.
SEM Power is the platform for you if you don't want to manage it on your own.
Let's talk GROWth.
If you seek answers and help with the items listed above, you’re in the right place. We can help your dental practice reach the next level of digital marketing. Schedule a 30-minute GROW consultation and we’ll work with you to create the roadmap – and show you how we can help you get there.