Google Archives - MyAdvice

The End of Google’s Universal Analytics Is Coming…So What’s Next?

Recently, Google announced that Universal Analytics would stop counting new hits on July 1, 2023. The new platform, Google Analytics 4, is intended to allow advertisers and marketers to get even more granular with the data and analytics that drive their strategies. It’s also designed to protect user privacy, with Google announcing they’ll stop collecting …

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What Happens When Someone “Googles Your Business?”

Google, Medical Practice Management

Search engines are powerful tools for practices and patients alike. Your potential patients are using search engines to find, research, and choose the providers they want to trust with their care. But what exactly happens when someone Googles your business, and how do you make sure they’re finding the right information? This is an updated …

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Time for the Next Google Algorithm Update

Google, Search Engine Optimization

Since we’re now in the back half of May, we should be fully immersed in the next update of the famed Google algorithm. What is the Google algorithm, you ask? It’s not actually just a single algorithm, but a combination of algorithms and ranking factors whose job is to retrieve data from its search index …

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It’s the Experience that Will Count in 2021

Google, Patient Communication

As we’ve said in this space before, Google wants searchers to be happy with the results its algorithm delivers. That will keep them in the Google world, far from the Bings and DuckDuckGos out there. When weighing the happiness of searchers, you would need to consider the “experience” they have when submitting their queries and …

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What to Do with Google Algorithm Updates

Digital Marketing, Google, Search Engine Optimization

When Google puts out an algorithm update, every SEO and site owner out there only has one initial response: Fear. That fear is only natural; an algorithm update means the potential for your website to fluctuate — perhaps negatively — in the SERPs (Search Engine Results Pages). With each algorithm update, many websites stand to …

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Voice Search: The Method Changing Your Online Presence

Bing, Digital Marketing, Google, Mobile Marketing, Search Engine Optimization

As the age of mobile-first marketing crescendos on the brink of a new decade, business owners are left wondering how their search engine optimization will be affected by voice search. Gone are the days when technical content and narrowly defined keyword rankings determine how powerful your presence is online. A tremendous amount of internet searches …

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Top 5 Website Engagement Tips to Boost Google Results

Google, Online Presence, Search Engine Optimization

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings. However, I want to share 5 tips that you and your team can start implementing to impact …

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Google My Business No Longer Linked to YouTube, Brand Account

Google

After investigating this issue myself without an “official” source of information, I decided to put what I learned into a quick blog post for others looking for answers. Apparently, since the final demise of Google+ platform, Google Brand Accounts no longer associate a Google My Business (GMB) listing with a YouTube channel, even if both …

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Google Review Policies: What’s Not Allowed

Google, Reputation Management

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say …

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Ways To Improve Your Local Ranking on Google

Google, Local Marketing

Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re not out to expand your knowledge of dental procedures, but looking to find a way to replace that missing tooth with a dentist …

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