Google began rolling out its newest core algorithm update last week, which had no name and no details included in its release notes. This was the second large update of 2023, with the last one occurring in March. These smaller algorithm updates can be confusing to navigate, often because they come with less communication from …
What To Do If Your Site Is Impacted By A Google Algorithm Update Read More »
Search engines are powerful tools for practices and patients alike. Your potential patients are using search engines to find, research, and choose the providers they want to trust with their care. But what exactly happens when someone Googles your business, and how do you make sure they’re finding the right information? This is an updated …
What Happens When Someone “Googles Your Business?” Read More »
With such a large emphasis on quality content, especially in the wake of the Helpful Content update, you might be wondering how spelling and grammar mistakes factor into your site’s search engine optimization (SEO). Do search engines factor typos and spelling mistakes into their assessment of low-quality content? Spoiler alert: the answer is yes, but …
Recently, Google announced that Universal Analytics would stop counting new hits on July 1, 2023. The new platform, Google Analytics 4, is intended to allow advertisers and marketers to get even more granular with the data and analytics that drive their strategies. It’s also designed to protect user privacy, with Google announcing they’ll stop collecting …
The End of Google’s Universal Analytics Is Coming…So What’s Next? Read More »
Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when …
Google’s Local Search Symbols, and What They Mean Read More »
While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity. …
Voice Search 101: What is it, and How Do You Optimize For It? Read More »
Struggling to understand why your website isn’t ranking well? While the exact inner workings of Google’s search algorithms aren’t released to the public, they do provide regular updates and guidelines. Though business owners with websites have plenty of access to information about what will help and hinder their chances at ranking well, it can still …
3 Reasons Search Engines (and Your Users!) Hate Your Website Read More »
If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them – …
How to Use Google Trends to Research Keywords for Your Med Spa Read More »
Since we’re now in the back half of May, we should be fully immersed in the next update of the famed Google algorithm. What is the Google algorithm, you ask? It’s not actually just a single algorithm, but a combination of algorithms and ranking factors whose job is to retrieve data from its search index …
As we’ve said in this space before, Google wants searchers to be happy with the results its algorithm delivers. That will keep them in the Google world, far from the Bings and DuckDuckGos out there. When weighing the happiness of searchers, you would need to consider the “experience” they have when submitting their queries and …
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