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What Happens When Someone “Googles Your Business?”

Search engines are powerful tools for practices and patients alike. Your potential patients are using search engines to find, research, and choose the providers they want to trust with their care. But what exactly happens when someone Googles your business, and how do you make sure they’re finding the right information? This is an updated

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The End of Google’s Universal Analytics Is Coming…So What’s Next?

Recently, Google announced that Universal Analytics would stop counting new hits on July 1, 2023. The new platform, Google Analytics 4, is intended to allow advertisers and marketers to get even more granular with the data and analytics that drive their strategies. It’s also designed to protect user privacy, with Google announcing they’ll stop collecting

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Voice Search 101: What is it, and How Do You Optimize For It?

While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity.

Voice Search 101: What is it, and How Do You Optimize For It? Read More »

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3 Reasons Search Engines (and Your Users!) Hate Your Website

Struggling to understand why your website isn’t ranking well? While the exact inner workings of Google’s search algorithms aren’t released to the public, they do provide regular updates and guidelines. Though business owners with websites have plenty of access to information about what will help and hinder their chances at ranking well, it can still

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How to Use Google Trends to Research Keywords for Your Med Spa

If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them –

How to Use Google Trends to Research Keywords for Your Med Spa Read More »

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