Digital marketing has revolutionized the way people shop for goods and services – including how people search for lawyers. By some estimates, 51% of people searching for a lawyer in 2021 started their search online. What helps bridge the gap between your prospective clients and your website? The answer is search engine optimization (SEO for …
Digital marketing can be a powerful ally for law firms looking to promote their practices, but it can be difficult to know where to begin. If you’re looking for basic strategies to start promoting your legal practice by expanding your reach or connecting with new audiences online, look no further. Here are 4 strategies that …
Law Firm Marketing: 4 Strategies to Promote Your Legal Practice Read More »
The legal industry is tough in many ways, but competition is particularly fierce when it comes to online marketing and reputation management. Law firms of any specialty have to compete for a limited number of clients, which makes every aspect of your online business – from the design of your website to your SEO and …
Are Your Law Firm’s Online Reviews Attracting More Clients? Read More »
Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.” ~ Kofi Annan It can be daunting if you’re not familiar with your rights and you need legal information. On Google alone, there are 1,730,000,000 results to choose from when you look for “legal news”. That’s why Altrumedia, a new …
Designing your website means pinpointing the needs of your potential client-base. Why are people coming to your site? What need are you fulfilling? And how can you facilitate that need’s fulfillment? This process is sometimes overridden by a desire to build a sleek site with tons of cool features that offer aesthetic value, pleasurable images …
Law Firm Website Design: Prioritizing Function over Form Read More »
Treatment without prevention is simply unsustainable.” ~ Bill Gates Accidents are going to happen, however, many accidents are avoidable. And some accidents aren’t really accidents. They are negligence or even worse. In either case, our member attorneys don’t want to see people get hurt. That’s why Altrumedia, a new member of the MyAdvice family, has …
In Jack London’s American classic short story, The Call of the Wild, a mistreated dog named Buck rejects society and returns to nature to find his rightful place in the world. This concept of reconnecting with the wild is nothing new to humans. It’s easy to imagine our ancestors cautiously stepping away from the safety …
Born into captivity, Orion the African Lion spent the first few years of his life in a squalid Mexican zoo. His surroundings, concrete. His chances in life, bleak. His future pride was even less fortunate. Gigi, Xinna, and Malka would eventually be rescued or confiscated from private owners, but not before some were declawed or …
In today’s world, your online reputation is your reputation. There is no escaping it, no waiving it away in favor of more meaningful real-world accolades, no separating it from your “real” reputation. It’s all integrated into one big picture now, the picture of you and your firm that potential clients see as fact and who …
You Cannot Escape Your Online Reputation (or Lack Thereof) Read More »
When it comes to website design and marketing in general, it’s important to tailor your image to your strengths and personality. You want to create a website that emphasizes the reasons a prospective client should choose your firm rather than the competition. The text content should highlight these reasons, but don’t limit it to text. …
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