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Law Firm Marketing: 4 Strategies to Promote Your Legal Practice

Digital marketing can be a powerful ally for law firms looking to promote their practices, but it can be difficult...

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Everything You Need to Know About Schema Markup

The changing world of Google ranking factors can be difficult to keep up with, and SEO page factors and changes...

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The SEO Value of Photo Carousels Over Lightboxes

When optimizing your website for search engines, every detail matters, including how you present images. Among the various ways to...

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The 3 Factors Google Uses to Determine Local Rankings, Explained

We’ve written a lot about how to improve your local search, but how well do you know how Google is...

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What is EEAT and YMYL (and how do they impact your SEO)?

If you’re invested in improving your website’s SEO, you may have heard the acronyms “EAT,” “EEAT,” and “YMYL” thrown around...

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Want to use AI to create content? Here’s what you need to know.

However you feel about AI, one thing is certain: it’s here. With AI tools available on a limited basis now,...

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How to Write Great Content For a Medical Website

Writing engaging content for your practice website is more than just knowing how to speak to your patients. For your...

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Website Traffic 101: What Different Traffic Types Mean

Your website is supposed to bring in new clients to your practice. But do you know how many people are...

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3 Ways to Make Your Local Listings Generate More Revenue

With an estimated 46% of all searches containing local terms such as “near me,” it’s clear that local search is...

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5 Ways to Boost Your Website Engagement (And Your Search Rankings!)

Having a website with high engagement is a great goal for practices looking to bring in more business. But engagement...

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How to Set SMART Marketing Goals

A good marketing department is able to show how it’s bringing leads and revenue into the business. What’s the key...

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3 Local Search Metrics You Should Be Tracking

Local search can be an incredibly frustrating marketing strategy. Sometimes it can feel impossible to know if things are working...

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