A Good “NAP” is 1 of 3 Ways to Improve Practice Success

How does your NAP info impact your practice’s ability to bring in new patients? Chad Erickson explains the relationship as...

Using Social Media to Gather Patient Feedback

Social media is commonly thought of as a community building and patient acquisition tool, but it serves another purpose too....

What Affects Your PPC Ad Cost?

If you’ve built a pay-per-click (PPC) campaign with a digital marketing company, you know that figuring out the right cost-per-click...

What’s the Difference Between Traditional and Digital Marketing?

When it comes to engaging new patients and retaining longtime patients, practitioners are forced to choose between how much digital...

3 Tips for Better Communication With Patients

Communication plays an important role in maintaining any relationship, whether personal or professional. If you’re a healthcare professional looking to...

9 Elements of a Valuable (and Optimized!) Blog Post

Blog writing is not just a stream of consciousness, especially when it comes to content for a medical practice. Google...

10 Legal Pitfalls to Avoid When Starting an Aesthetics Practice

As the demand for aesthetic services and treatments grows, more entrepreneurs and medical professionals are venturing into medical aesthetic practices....

Bolstering Patient Data Protection in Cosmetic Surgery Clinics: An In-Depth Strategy

A recent unauthorized data access event at a renowned cosmetic surgeon’s clinic in Beverly Hills has magnified the need for...

3 Tips to Improve Your Website Photography

The most common and effective way to enhance the appeal of a website is to add images to your pages....

Looking Ahead: Preparing for Q4 2023 and Beyond

As September winds down, it’s time to set our sights on the upcoming quarters, especially Q4 2023 and 2024. Whether...

How to Improve Patient Engagement with an EHR

For aesthetic practitioners and med spa proprietors, enhancing patient involvement is a continuous mission. With the innovative patient interaction features...

Four Red Flags to Watch for in an SEO Vendor

As important as search engine optimization (SEO) is for a business website, and as complicated as it can be to...

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