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A Good “NAP” is 1 of 3 Ways to Improve Practice Success

How does your NAP info impact your practice’s ability to bring in new patients? Chad Erickson explains the relationship as...

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Using Social Media to Gather Patient Feedback

Social media is commonly thought of as a community building and patient acquisition tool, but it serves another purpose too....

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What Affects Your PPC Ad Cost?

If you’ve built a pay-per-click (PPC) campaign with a digital marketing company, you know that figuring out the right cost-per-click...

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What’s the Difference Between Traditional and Digital Marketing?

When it comes to engaging new patients and retaining longtime patients, practitioners are forced to choose between how much digital...

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3 Tips for Better Communication With Patients

Communication plays an important role in maintaining any relationship, whether personal or professional. If you’re a healthcare professional looking to...

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9 Elements of a Valuable (and Optimized!) Blog Post

Blog writing is not just a stream of consciousness, especially when it comes to content for a medical practice. Google...

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10 Legal Pitfalls to Avoid When Starting an Aesthetics Practice

As the demand for aesthetic services and treatments grows, more entrepreneurs and medical professionals are venturing into medical aesthetic practices....

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Bolstering Patient Data Protection in Cosmetic Surgery Clinics: An In-Depth Strategy

A recent unauthorized data access event at a renowned cosmetic surgeon’s clinic in Beverly Hills has magnified the need for...

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3 Tips to Improve Your Website Photography

The most common and effective way to enhance the appeal of a website is to add images to your pages....

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Looking Ahead: Preparing for Q4 2023 and Beyond

As September winds down, it’s time to set our sights on the upcoming quarters, especially Q4 2023 and 2024. Whether...

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How to Improve Patient Engagement with an EHR

For aesthetic practitioners and med spa proprietors, enhancing patient involvement is a continuous mission. With the innovative patient interaction features...

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Four Red Flags to Watch for in an SEO Vendor

As important as search engine optimization (SEO) is for a business website, and as complicated as it can be to...

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