When someone clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted well-crafted landing page, there’s a good chance you’re losing potential leads and conversions. What is a Landing Page? A landing page is a dedicated web page visitors see after clicking an advertisement. Think of it […]
Creating an Effective Landing Page for your Pay-Per-Click (PPC) Campaign Read More »
If you’ve worked on a pay-per-click (PPC) campaign with a digital marketing company, you’ve probably experienced the frequent complexity involved in determining the right cost-per-click (CPC). If you’re new to paid search—or if you need a quick refresher—here’s a detailed breakdown of the factors Google considers when calculating your CPC and how they interact to
What Impacts Your PPC Ad Cost? Read More »
Your website is supposed to bring in new clients to your practice. But do you know how many people are visiting your website? And do you know what the different types of traffic coming to your site mean? By keeping track of who is visiting, if they’re leaving, and why they might be, you can
Website Traffic 101: What Different Traffic Types Mean Read More »
Chances are, you’ve heard about pay-per-click marketing, more commonly referred to as PPC. Even if you are well-versed in marketing strategies, this one is daunting for even the most seasoned professional. There’s a reason managing PPC campaigns is its own career track – doing PPC incorrectly has the potential to waste an incredible amount of
A Beginners Guide to Paid Search Read More »
Have you ever heard people talk about what’s happening in “the SERPs” and nodded along, pretending to know where this mystical place is. If so, no need to be embarrassed. Let’s talk about it! What is a SERP? SERP stands for Search Engine Results Page. When you type something into Google and click go, what
Content and websites have had an evolving relationship. In the early days of the web, the standard thinking from ad agencies building out this new media was that bullet lists and limited copy were the only way to fly. The thinking was people online weren’t interested in ready copy; they were only interested in visuals
How to Write Great Content (A Guide) Read More »
At MyAdvice, we’ve been designing, building, and optimizing websites for the medical and now legal professions for over two decades. We understood the intricacies of improving a practice website’s ranking in organic search long before anyone had even heard of the term search engine optimization. Plus, as a Google Partner, we know when changes to
The Three Steps of Search Read More »
Pay-per-click (PPC) is a form of internet advertising where rather than, “you get what you pay for,” you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website
Why Pay-Per-Click Advertising is Right for Your Medical Practice Read More »
At MyAdvice, our mission is to make sure our client practice websites enjoy as much visibility as possible. For most clients, this entails a combination of both search engine optimization for organic search and pay per click advertising. Although we have always been big proponents of organic search, Google and Bing keep boosting the visibility
Some Advantages to Pay Per Click Advertising Read More »
One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
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