Have you ever heard people talk about what’s happening in “the SERPs” and nodded along, pretending to know where this mystical place is. If so, no need to be embarrassed. Let’s talk about it! What is a SERP? SERP stands for Search Engine Results Page. When you type something into Google and click go, what […]
If you’ve built a pay-per-click (PPC) campaign with a digital marketing company, you know that figuring out the right cost-per-click (CPC) is a complicated process. But if you’re new to paid search (or just need a quick reminder), here’s the lowdown on what Google factors into your CPC: Quality Score – Google cares a lot
What Affects Your PPC Ad Cost? Read More »
Chances are, you’ve heard about pay-per-click marketing, more commonly referred to as PPC. Even if you are well-versed in marketing strategies, this one is daunting for even the most seasoned professional. There’s a reason managing PPC campaigns is its own career track – doing PPC incorrectly has the potential to waste an incredible amount of
A Beginners Guide to Paid Search Read More »
Content and websites have had an evolving relationship. In the early days of the web, the standard thinking from ad agencies building out this new media was that bullet lists and limited copy were the only way to fly. The thinking was people online weren’t interested in ready copy; they were only interested in visuals
Content is More Than Filling Space Read More »
At MyAdvice, we’ve been designing, building, and optimizing websites for the medical and now legal professions for over two decades. We understood the intricacies of improving a practice website’s ranking in organic search long before anyone had even heard of the term search engine optimization. Plus, as a Google Partner, we know when changes to
The Three Steps of Search Read More »
Pay-per-click (PPC) is a form of internet advertising where rather than, “you get what you pay for,” you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website
Why Pay-Per-Click Advertising is Right for Your Medical Practice Read More »
At MyAdvice, our mission is to make sure our client practice websites enjoy as much visibility as possible. For most clients, this entails a combination of both search engine optimization for organic search and pay per click advertising. Although we have always been big proponents of organic search, Google and Bing keep boosting the visibility
Some Advantages to Pay Per Click Advertising Read More »
One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
All of our MyAdvice clients have heard about the importance of pay per click advertising, but maybe you’re just a little bit fuzzy on how the whole pay per click thing works. That calls for a little Pay Per Click 101 refresher course. This is SEM, not SEO Search engine optimization (SEO) vs. search engine
The Importance of Pay Per Click Read More »
What is PPC? PPC, which stands for Pay-Per-Click, is a form of advertising where you pay a fee every time someone clicks on your ad. If you’re doing it right, the fee will be inconsequential since your accrued revenue will greatly outweigh the cost. In theory, 10 clicks costing $5 each might result in one
Should I Use PPC? Pay-Per-Click 101 for Doctors & Medical Practices Read More »
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