Why Pay-Per-Click Advertising is Right for Your Medical Practice

Pay-per-click (PPC) is a form of internet advertising where rather than, “you get what you pay for,” you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website …

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Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start …

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Ahrefs Keyword Explorer 2.0 vs. Google Adwords Keyword Planner

Ahrefs recently launched Keyword Explorer 2.0 as the new “best” tool for keyword research. As apathetic users of Google’s Keyword Planner, we decided to give it a shot. Below are our findings: Ahrefs Keyword Explorer: Keyword Explorer 2.0 is a paid service that requires an Ahrefs subscription. It boasts many innovative features that provide deeper …

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