Social media is commonly thought of as a community building and patient acquisition tool, but it serves another purpose too. Used correctly, social media makes a great patient feedback tool for medical offices. While many people think that unhappy people are the only ones who speak up, the connections made through social media allow open …
So, it seems like you’re doing everything right. You’re tweeting and posting Facebook updates for your dental practice, but they never seem to gain any traction. You have fans, but none of them are commenting on or engaging with your posts. Wondering why you’re not seeing people talking? Well, it’s possible you’re not encouraging them …
Social media is a valuable way to promote your brand, increase online visibility, and create deeper connections with your target audience. But lack of planning and tracking can make it a huge investment and time commitment. In order to get the most return on your investment and reduce the amount of work required of your …
6 Tips to Promote Your Plastic Surgery Practice on Social Media Read More »
Social media is an opportunity for practices of all sizes to find new patients and stay connected with their most loyal patients. But if you’re brand new to social media, it can be easy to get overwhelmed by the sheer amount of work required to achieve success. And how do you know if your social …
Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The …
4 Tips for Avoiding HIPAA Violations on Social Media Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in …
It’s a question we frequently hear from our medical and legal clients: What exactly is the difference between a practice’s Facebook Business page and a personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page …
Boosted posts and Facebook ads are paid social media advertising strategies with specific uses and opportunities for both short-term and long-term marketing goals. While they function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market, understanding the difference between the two types …
Facebook Ads vs Boosted Posts: What’s The Difference (And Which Should I Use?) Read More »
You’d likely be hard pressed to find someone who doesn’t see the potential in social media as a channel for marketing and communicating with potential and current clients. However, most people would probably also agree that getting the right engagement can be a challenge. What people might not realize is that there are benefits to …
7 Tips to Increase Your Social Media Engagement (and How It Helps Your SEO) Read More »
Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help …
Before you go...
Do you know how your current site is performing? Find out now for free -- it only takes a minute!
