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What Role Does Social Media Play in Ranking?

Social media is not anyone’s darling these days. From spreading false conspiracy theories to fomenting political violence, this surely isn’t what was intended when Zuckerberg and others created these platforms. In a way, social media’s role with businesses is probably actually closer to what the entire social media concept was intended to be. After all, …

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7 Tips to Increase Your Social Media Engagement + 3 Ways This Can Benefit Your Online Exposure

We all know that it is important for businesses to have a presence on social media and be active on it. There are many people who consider social media and SEO as two separate entities that act two different ways. Well, that couldn’t be further from the truth. In this blog post, I will detail …

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How To: Facebook & Instagram Live Video (May 2019)

Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in …

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How Do I Tell the Difference Between a Practice’s Facebook Business Page vs. A Personal Page?

A question we frequently hear from our medical and legal clients is: What exactly is the difference between a Practice’s Facebook Business page and a Personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page …

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Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice

Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1, a new member of the MyAdvice family, encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a …

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Facebook Ad vs. Boosted Post

As many of you know, a Facebook ad is an advertisement displayed on Facebook that includes various targeting and placement options. Facebook ads typically function as long-term campaigns that help reach specific long-term marketing goals, such as creating brand awareness, generating traffic to a webpage, or obtaining new leads. Facebook ads can be created using …

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