4 Tips for Avoiding HIPAA Violations on Social Media

Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The …

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How Do I Tell the Difference Between a Practice’s Facebook Business Page vs. A Personal Page?

It’s a question we frequently hear from our medical and legal clients: What exactly is the difference between a practice’s Facebook Business page and a personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page …

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Facebook Ads vs Boosted Posts: What’s The Difference (And Which Should I Use?)

Boosted posts and Facebook ads are paid social media advertising strategies with specific uses and opportunities for both short-term and long-term marketing goals. While they function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market, understanding the difference between the two types …

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7 Tips to Increase Your Social Media Engagement (and How It Helps Your SEO)

You’d likely be hard pressed to find someone who doesn’t see the potential in social media as a channel for marketing and communicating with potential and current clients. However, most people would probably also agree that getting the right engagement can be a challenge. What people might not realize is that there are benefits to …

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Who’s Handling Your Social Media Account? A Look At The State of Social Media in Healthcare

Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help …

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