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What Role Does Social Media Play in Ranking?

Social media is not anyone’s darling these days. From spreading false conspiracy theories to fomenting political violence, this surely isn’t what was intended when Zuckerberg and others created these platforms. In a way, social media’s role with businesses is probably actually closer to what the entire social media concept was intended to be. After all, …

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Voice Search: The Method Changing Your Online Presence

As the age of mobile-first marketing crescendos on the brink of a new decade, business owners are left wondering how their search engine optimization will be affected by voice search. Gone are the days when technical content and narrowly defined keyword rankings determine how powerful your presence is online. A tremendous amount of internet searches …

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