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Your Online Brand Is Important – Here’s How to Shape It

In highly competitive industries, anything a business can do to stand out can be the difference between growth and stagnation. While often reduced to its visual and aesthetic components, branding is so much more than just what your website and your logo look like. And whether you’re intentionally shaping it or not, your business already …

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How to Use Digital Marketing to Increase ROI on Your New Aesthetic Device

If you’ve just purchased a new laser to use in your aesthetic practice (or any new device for that matter), you’re probably wondering what you can do to start marketing it to your clients. The massive investment required to purchase a laser means that you’re competing against  established providers – so a good rule of …

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3 Reasons You Can’t Afford to Ignore ADA Compliance

Business owners often overlook website accessibility – to their own detriment. Ignoring the guidelines set forth by the Americans with Disabilities Act as well as the Web Content Accessibility Guidelines has real consequences. Here are 3 reasons you can’t afford to ignore website accessibility.  1. Websites that aren’t accessible are open to lawsuits. The number …

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