If you own an aesthetic or medspa practice and are thinking about selling, you likely have questions about who the potential buyers could be. As the demand for cosmetic procedures continues to grow, buying an aesthetics business can be an attractive investment for some. Here are a few types of buyers that may be interested […]
Who Will Buy My Aesthetics Business? Read More »
Business owners often overlook website accessibility – to their own detriment. Ignoring the guidelines set forth by the Americans with Disabilities Act as well as the Web Content Accessibility Guidelines has real consequences. Here are 3 reasons you can’t afford to ignore website accessibility. 1. Websites that aren’t accessible are open to lawsuits. The
3 Reasons You Can’t Afford to Ignore ADA Compliance Read More »
When it comes to engaging new patients and retaining longtime patients, practitioners are forced to choose between how much digital marketing and traditional marketing they want to invest in. But knowing which is worth investing in depending on what will resonate the most with your audience requires knowing the difference between the two. Traditional Marketing
What’s the Difference Between Traditional and Digital Marketing? Read More »
By Jessica Hunter, Hunter Consulting Navigating the intricacies of a medical aesthetic practice can be daunting without the right tools, knowledge, and strategies. While many in the aesthetics field excel at delivering exceptional results, the business side of things can be a challenge. To streamline operations and boost profitability, it’s essential to pinpoint areas that
Mastering the Business Side of Medical Aesthetics Read More »
By Emily Kendel, Spa Project Let’s say you’ve purchased a new laser device and now you need a launch plan to generate some revenue. In this post, I’ll be teaching you how to launch your new med spa product with an on site sales event in three simple steps. Let’s get to it! On-Site Sales
Three Steps to a Profitable On-Site Sales Event at Your Med Spa Read More »
Have you ever found yourself frustrated while using a website? Maybe a button is broken or you can’t find the specific page you’re looking for? User experience (commonly abbreviated as UX) is the process of removing these frustrations and roadblocks for people using your website. If you’ve never considered the UX of your website, there
Why You Need to Provide a Quality User Experience Read More »
You’ve probably experienced this phenomenon: you’re browsing online, looking at a pair of cool shoes, and decide to click away from the website, only to be greeted by an ad for the same pair of shoes on an entirely different website later on. This form of digital haunting is known as retargeting – and whether
Retargeting: How to Utilize Google’s Ad Tech Read More »
While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity.
Voice Search 101: What is it, and How Do You Optimize For It? Read More »
Marketing is indispensable for any business, and the healthcare industry is no exception. Regardless of which field of medicine you practice, whether you’re managing a big hospital or running a small practice of your own, having and implementing a solid marketing plan will help you grow. Setting up the strategies to run on their own
4 Tips for Creating a Healthcare Marketing Plan Read More »
In highly competitive industries, anything a business can do to stand out can be the difference between growth and stagnation. While often reduced to its visual and aesthetic components, branding is so much more than just what your website and your logo look like. And whether you’re intentionally shaping it or not, your business already
Your Online Brand Is Important – Here’s How to Shape It Read More »
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