Marketing is indispensable for any business, and the healthcare industry is no exception. Regardless of which field of medicine you practice, whether you’re managing a big hospital or running a small practice of your own, having and implementing a solid marketing plan will help you grow. Setting up the strategies to run on their own …
In highly competitive industries, anything a business can do to stand out can be the difference between growth and stagnation. While often reduced to its visual and aesthetic components, branding is so much more than just what your website and your logo look like. And whether you’re intentionally shaping it or not, your business already …
Your Online Brand Is Important – Here’s How to Shape It Read More »
If you’ve just purchased a new laser to use in your aesthetic practice (or any new device for that matter), you’re probably wondering what you can do to start marketing it to your clients. The massive investment required to purchase a laser means that you’re competing against established providers – so a good rule of …
How to Use Digital Marketing to Increase ROI on Your New Aesthetic Device Read More »
Have you ever found yourself frustrated while using a website? Maybe a button is broken or you can’t find the specific page you’re looking for? User experience (commonly abbreviated as UX) is the process of removing these frustrations and roadblocks for people using your website. If you’ve never considered the UX of your website, there …
Why You Need to Provide a Quality User Experience Read More »
Welcome to this month’s edition of What’s New? It’s kind of a newsletter and kind of a roundup full of things we know you’ll find interesting. From industry news to MyAdvice product updates, here’s what’s new and newsworthy in our world and yours. 1. Google releases the Helpful Content algorithm update. According to Google, the main …
Business owners often overlook website accessibility – to their own detriment. Ignoring the guidelines set forth by the Americans with Disabilities Act as well as the Web Content Accessibility Guidelines has real consequences. Here are 3 reasons you can’t afford to ignore website accessibility. 1. Websites that aren’t accessible are open to lawsuits. The number …
3 Reasons You Can’t Afford to Ignore ADA Compliance Read More »
Welcome to Learn and Earn! Each month, we ask questions in exchange for gift cards and get valuable insights from practices just like yours. It’s a pretty sweet deal – you answer our survey questions and we give you a gift card. Want to get in on the action? Sign up at the form at …
Welcome to Learn and Earn! Each month, we ask questions in exchange for gift cards and get valuable insights from practices just like yours. It’s a pretty sweet deal – you answer our survey questions and we give you a gift card. Want to get in on the action? Sign up at the form at …
Welcome to our first ever edition of What’s New? It’s kind of a newsletter and kind of a roundup full of things we know you’ll find interesting. From industry news to MyAdvice product updates, here’s what’s new and newsworthy in our world and yours. 1. Review Power templates are back. Exciting news! The “Templates” section …
Even in an uncertain economy and a potential recession, investing in marketing is a good idea. We know you’re probably skeptical about that statement, and that’s understandable, but hear us out. Last month, we asked people to tell us about their plans in the event of a recession in our June Learn and Earn survey. …
Worried About A Recession? Don’t Cut Your Marketing Budget Read More »
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