MyAdvice CEO Shawn Miele shares why having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable. Read full article here.
Content and websites have had an evolving relationship. In the early days of the web, the standard thinking from ad agencies building out this new media was that bullet lists and limited copy were the only way to fly. The thinking was people online weren’t interested in ready copy; they were only interested in visuals …
Did you know that online chat was first used in the 1970s? I learned that fun fact in my preparation for this article. When I found out that online chat has been around for 50 years, I was blown away. Of course, many questions came to my mind as I pondered the evolution of online …
Social media is not anyone’s darling these days. From spreading false conspiracy theories to fomenting political violence, this surely isn’t what was intended when Zuckerberg and others created these platforms. In a way, social media’s role with businesses is probably actually closer to what the entire social media concept was intended to be. After all, …
Despite touching pretty much every aspect of our digital life and beyond, Google and its core mission — search — is still somewhat of a mystery. And Google likes to keep it that way. Sure, they’ll put out a word here or there saying they’re updating their famed algorithm, often on Twitter. But they don’t …
No matter your specialty, all medical practices need to continually look to add new patients. For a practice to grow, studies have shown you need to see between 30 and 50 new patients every month. Plus, you need to keep your existing patients happy and loyal. Since we’ve been helping medical practices grow for over …
Tips for Bringing in More Patients With Digital Marketing Read More »
With the pervasiveness of the internet, everyone is becoming more and more of an expert, at least to some degree, in things they never even knew existed. Search engine optimization is a phrase that didn’t even exist 15 years ago, and now most people at least have a vague idea of what it is. Even …
When Google puts out an algorithm update, every SEO and site owner out there only has one initial response: Fear. That fear is only natural; an algorithm update means the potential for your website to fluctuate — perhaps negatively — in the SERPs (Search Engine Results Pages). With each algorithm update, many websites stand to …
As the age of mobile-first marketing crescendos on the brink of a new decade, business owners are left wondering how their search engine optimization will be affected by voice search. Gone are the days when technical content and narrowly defined keyword rankings determine how powerful your presence is online. A tremendous amount of internet searches …
Voice Search: The Method Changing Your Online Presence Read More »
As we head into the final months of 2019, it’s good to take a look back at a year full of new challenges and opportunities. If you are an attorney, doctor or dentist, your marketing goals likely fall into one of these overarching categories: Improving your rank Amplifying your message Gaining and retaining clients Boosting …
Looking Back at Your 2019 Marketing: What Worked and What Didn’t? Read More »
