Digital Marketing

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3 Reasons You Can’t Afford to Ignore ADA Compliance

  Business owners often overlook website accessibility – to their own detriment. Ignoring the guidelines set forth by the Americans with Disabilities Act as well as the Web Content Accessibility Guidelines has real consequences. Here are 3 reasons you can’t afford to ignore website accessibility.  1. Websites that aren’t accessible are open to lawsuits. The

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What’s the Difference Between Traditional and Digital Marketing?

When it comes to engaging new patients and retaining longtime patients, practitioners are forced to choose between how much digital marketing and traditional marketing they want to invest in. But knowing which is worth investing in depending on what will resonate the most with your audience requires knowing the difference between the two.  Traditional Marketing

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A black and yellow background with white text, creating a visually striking design for the Medical Aesthetics business side.

Mastering the Business Side of Medical Aesthetics

By Jessica Hunter, Hunter Consulting Navigating the intricacies of a medical aesthetic practice can be daunting without the right tools, knowledge, and strategies. While many in the aesthetics field excel at delivering exceptional results, the business side of things can be a challenge. To streamline operations and boost profitability, it’s essential to pinpoint areas that

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Voice Search 101: What is it, and How Do You Optimize For It?

While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity.

Voice Search 101: What is it, and How Do You Optimize For It? Read More »

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