Digital Marketing

Marketing success isn’t just about running ads or improving your website—it’s about measuring what works and making data-driven decisions. For medical and legal practices, understanding key performance indicators (KPIs) is essential to optimize your marketing strategy and maximize your return on investment (ROI). In this guide, we’ll break down the most important KPIs to track […]

A good marketing department is able to show how it’s bringing leads and revenue into the business. What’s the key to successfully doing that? For one, tracking and auditing your marketing strategies to make sure they’re working as intended, but it starts even earlier in the planning and goal-setting phase. Without setting the correct goals

Editor’s note: This is a guest post by MyAdvice Practice Growth Director Robbie Antosy. Robbie has been immersed in the aesthetic industry as a digital growth consultant for over a decade. Having been featured within various aesthetic publications + conferences like AmSpa, The Aesthetic Immersion and Dermascope, he is well-versed and empathetic in understanding the

If you own an aesthetic or medspa practice and are thinking about selling, you likely have questions about who the potential buyers could be. As the demand for cosmetic procedures continues to grow, buying an aesthetics business can be an attractive investment for some. Here are a few types of buyers that may be interested

  Business owners often overlook website accessibility – to their own detriment. Ignoring the guidelines set forth by the Americans with Disabilities Act as well as the Web Content Accessibility Guidelines has real consequences. Here are 3 reasons you can’t afford to ignore website accessibility.  1. Websites that aren’t accessible are open to lawsuits. The

When it comes to engaging new patients and retaining longtime patients, practitioners are forced to choose between how much digital marketing and traditional marketing they want to invest in. But knowing which is worth investing in depending on what will resonate the most with your audience requires knowing the difference between the two.  Traditional Marketing

By Jessica Hunter, Hunter Consulting Navigating the intricacies of a medical aesthetic practice can be daunting without the right tools, knowledge, and strategies. While many in the aesthetics field excel at delivering exceptional results, the business side of things can be a challenge. To streamline operations and boost profitability, it’s essential to pinpoint areas that

By Emily Kendel, Spa Project Let’s say you’ve purchased a new laser device and now you need a launch plan to generate some revenue. In this post, I’ll be teaching you how to launch your new med spa product with an on site sales event in three simple steps. Let’s get to it!  On-Site Sales

You’ve probably experienced this phenomenon: you’re browsing online, looking at a pair of cool shoes, and decide to click away from the website, only to be greeted by an ad for the same pair of shoes on an entirely different website later on. This form of digital haunting is known as retargeting – and whether