By Emily Kendel, Spa Project Let’s say you’ve purchased a new laser device and now you need a launch plan to generate some revenue. In this post, I’ll be teaching you how to launch your new med spa product with an on site sales event in three simple steps. Let’s get to it! On-Site Sales …
Three Steps to a Profitable On-Site Sales Event at Your Med Spa Read More »
You’ve probably experienced this phenomenon: you’re browsing online, looking at a pair of cool shoes, and decide to click away from the website, only to be greeted by an ad for the same pair of shoes on an entirely different website later on. This form of digital haunting is known as retargeting – and whether …
While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity. …
Voice Search 101: What is it, and How Do You Optimize For It? Read More »
Marketing is indispensable for any business, and the healthcare industry is no exception. Regardless of which field of medicine you practice, whether you’re managing a big hospital or running a small practice of your own, having and implementing a solid marketing plan will help you grow. Setting up the strategies to run on their own …
4 Tips for Creating a Healthcare Marketing Plan Read More »
In highly competitive industries, anything a business can do to stand out can be the difference between growth and stagnation. While often reduced to its visual and aesthetic components, branding is so much more than just what your website and your logo look like. And whether you’re intentionally shaping it or not, your business already …
Your Online Brand Is Important – Here’s How to Shape It Read More »
If you’ve just purchased a new laser to use in your aesthetic practice (or any new device for that matter), you’re probably wondering what you can do to start marketing it to your clients. The massive investment required to purchase a laser means that you’re competing against established providers – so a good rule of …
How to Use Digital Marketing to Increase ROI on Your New Aesthetic Device Read More »
Have you ever found yourself frustrated while using a website? Maybe a button is broken or you can’t find the specific page you’re looking for? User experience (commonly abbreviated as UX) is the process of removing these frustrations and roadblocks for people using your website. If you’ve never considered the UX of your website, there …
Why You Need to Provide a Quality User Experience Read More »
Welcome to this month’s edition of What’s New? It’s kind of a newsletter and kind of a roundup full of things we know you’ll find interesting. From industry news to MyAdvice product updates, here’s what’s new and newsworthy in our world and yours. 1. Google releases the Helpful Content algorithm update. According to Google, the main …
Business owners often overlook website accessibility – to their own detriment. Ignoring the guidelines set forth by the Americans with Disabilities Act as well as the Web Content Accessibility Guidelines has real consequences. Here are 3 reasons you can’t afford to ignore website accessibility. 1. Websites that aren’t accessible are open to lawsuits. The number …
3 Reasons You Can’t Afford to Ignore ADA Compliance Read More »
Welcome to Learn and Earn! Each month, we ask questions in exchange for gift cards and get valuable insights from practices just like yours. It’s a pretty sweet deal – you answer our survey questions and we give you a gift card. Want to get in on the action? Sign up at the form at …
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