Search Engine Optimization

In November of 2010, Google introduced Place Search, a function that has been present on Google for some time, but was refined and rebranded under this name when it was released for public use. ‘Place Pages’ (as they were dubbed) were initially released earlier in the fall and followed a similar structure to sites like […]

In the past, if Google determined a search had local intent, they displayed a breakout of listings from their local business database on Google Maps. These local business listings followed a separate algorithm than the main, or organic, search results. This past month, Google unveiled some major changes that alter the way these local search

The Internet is Now Used as the Primary Means of Finding Local Businesses, Including Healthcare Practices. Not too long ago, most people tended to think of the Internet as the global marketplace —  the source where people would look up information and purchase goods and services from companies that were far away from their homes.

The Current State of Video on the Web Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. With the launch of Universal Search from Google, you

“How do I improve my search engine optimization (SEO)?” This is without a doubt the most common question doctors present to me. Since it is so common, I thought it would be ideal to share the question and answer with everyone. The answer is quite complicated; however, I have been blessed with a reading pool

The Importance of SEO! Imagine buying a beautiful sign for your practice that nobody could see or read because it had a cover on it. Potential patients, existing patients, and anyone else wouldn’t be able to find the office. It’s safe to assume that you would ask the sign manufacturer to remove the cover so