Facebook

If you’re perusing our MyAdvice blog, you’ve no doubt read about the need to have a Facebook page for your practice. No matter how you feel about Facebook on a personal level (and there are lots of things not to be a fan of), for medical practices, a Facebook page is a great way to

Facebook advertising, and paid social media in general, is a fantastic way to drive key results for your practice. Whether growing your community and presence on the Facebook platform itself, sending more traffic to your website, promoting an event or special offer, or getting more consultation sign-ups, Facebook ads can help you accomplish any number

It seems Facebook is always changing. Considering all of the bad press the social media behemoth has received for fake accounts, false information, and possibly helping to inadvertently sway elections, change would be good. But they’re also continually changing the Facebook Business pages, which means your practice page is also evolving. Here’s a rundown of

It may seem like an exercise in futility to take on Google when it comes to search. Likewise, it seems a sucker’s bet to take on Facebook when it comes to creating a social network where you can post cat photos or brag about your trip to Aruba. To that end, both Google and Facebook

We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former.

When Facebook CEO Mark Zuckerberg was over in Barcelona in March attending a Samsung event, he used Facebook Live to tell his followers about a new partnership between the two companies. The odds are that it went right to the top of his followers’ News Feeds. Why? Because he has some special Zuckerberg coding in

On our MyAdvice blog, we’ve touted the value of your practice’s Facebook page in many posts. We think your practice Facebook page is a great way to show your patients a different side of your practice by creating engagement and giving a little more personal insight into your practice. Plus, this kind of engagement engenders