It’s a question we frequently hear from our medical and legal clients: What exactly is the difference between a practice’s Facebook Business page and a personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page …
Boosted posts and Facebook ads are paid social media advertising strategies with specific uses and opportunities for both short-term and long-term marketing goals. While they function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market, understanding the difference between the two types …
Facebook Ads vs Boosted Posts: What’s The Difference (And Which Should I Use?) Read More »
With over 2.4 billion active users, Facebook has a massive potential audience for businesses looking to connect with clients via social media. If you’ve decided to join the Facebook world but you don’t already have a Facebook account, you might be wondering if it’s possible to make a page for your business without an account. …
Can You Create A Facebook Page Without An Account? Read More »
If you’re perusing our MyAdvice blog, you’ve no doubt read about the need to have a Facebook page for your practice. No matter how you feel about Facebook on a personal level (and there are lots of things not to be a fan of), for medical practices, a Facebook page is a great way to …
Are You Getting the Most Out of Your Practice’s Facebook Page? Read More »
Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in …
How To: Facebook & Instagram Live Video (May 2019) Read More »
Facebook advertising, and paid social media in general, is a fantastic way to drive key results for your practice. Whether growing your community and presence on the Facebook platform itself, sending more traffic to your website, promoting an event or special offer, or getting more consultation sign-ups, Facebook ads can help you accomplish any number …
How to Optimize a Facebook Ads Campaign, from Ideation to Results! Read More »
Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1, a new member of the MyAdvice family, encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a …
Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice Read More »
Groups: The Next Big Thing Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business …
No matter what you think of the social media monster on a personal level — some people love Facebook and spend hours on it every day; others think it’s a place to look at everyone else having fun while they are stuck in their drab existence — Facebook has real value for businesses, including your …
Tips for Making Your Practice Facebook Page Engaging Read More »
It seems Facebook is always changing. Considering all of the bad press the social media behemoth has received for fake accounts, false information, and possibly helping to inadvertently sway elections, change would be good. But they’re also continually changing the Facebook Business pages, which means your practice page is also evolving. Here’s a rundown of …