Local Marketing

Picture this: A patient is experiencing severe back pain and pulls out their phone to search for a nearby clinic. They type “back pain clinic near me” into Google, scan the first few results, and pick a clinic with good reviews and close proximity. If your clinic isn’t listed among those top results, that patient

With more patients searching for ENT practices online before booking an appointment or calling, ensuring your practice appears in local search results is more crucial than ever. However, if your local listings aren’t properly optimized, ranking high in search results can be challenging. If you want to boost your local presence for your ENT practice,

Nearly half of all searches conducted today are hyperlocal, meaning if someone were looking for a dermatologist, they’d likely type in “dermatologist near me.” You likely already know that optimizing your local SEO (search engine optimization) is incredibly important for the success of your dermatology practice – but you might not realize how easy it

We’ve written a lot about how to improve your local search, but how well do you know how Google is ranking your local search profiles? The criteria used to assess which local listings are the most relevant to local searchers might surprise you, but understanding how businesses are ranked can help you rank higher as

With an estimated 46% of all searches containing local terms such as “near me,” it’s clear that local search is more important than ever. If you aren’t optimizing your local search profiles to generate the newest business possible – and, therefore, the most revenue possible, you’re missing out on connecting with the people who conduct these

Local search can be an incredibly frustrating marketing strategy. Sometimes it can feel impossible to know if things are working if you don’t know what to look at. Luckily, there are a few metrics that can offer solid insights into whether your strategy is working or not. If you’re finding yourself unsure, check the following

If you’ve spent the time and energy to list your business on local directories, you’ve already taken some necessary steps to make grow your business using the power of local search. With all of the work you’ve likely already done, it can be tempting to take a “set it and forget it” approach when it

Photographs have always been a powerful tool to get users interested in a business or a product, and that truth certainly extends to local search profiles. The photos on your profile are more than just eye-catching engagement boosters, however, as adding photos regularly is shown to increase the number of requests for driving directions users