Writing emails can feel like the biggest chore in the world. And with the oversaturated email world we live in, how do you know you’re sending emails that people want to read? Businesses can do a few things to help ensure their emails are the best they can possibly be and avoid annoying their clients. …
6 Tips to Improve Your Healthcare Email Marketing Strategy Read More »
Today’s email marketing world is loud. The average person receives an estimated 100 emails in a day. Think about the email lists you’re subscribed to – why do you stay subscribed to them? What makes you likely to unsubscribe from a business’s email list? Maintaining a robust email list is an invaluable online marketing tool. …
Owning a mental health practice is enough work without factoring in all of the work required to dial in a marketing strategy. Fortunately, following our Pyramid of Success can help mental health practitioners build their strategy from the ground up. Not only does a marketing strategy help increase your practice’s revenue, but it also means …
Growing & Marketing Your Mental Health Practice Read More »
OK. You purchased a new wedge for your golf game online. Now you receive an email from the company every single day. You question the logic of such frequency — how can anyone need that much new golf equipment? It feels like a nuisance, although you don’t go on to unsubscribe from the company’s email. …
Email Marketing Returns Many Happy Returns…on Investment Read More »
Do you or your staff write emails on a daily basis? Perhaps you’re interacting with vendors, colleagues, or even patients. No matter the content, you want your reader to fully engage with your message. Whether you’re solely passing along information or eliciting some sort of response, your emails need to be effective. We’ve already given …
So you’ve written an awesome email… you’re offering a new service that will solve all of your patients’ problems, you’ve planned an open house to showcase the procedure, and your invitation email provides your customers with all of the details. Now how do you pack the same impact into a subject line to ensure your …
4 Tips for Writing Compelling Email Subject Lines Read More »
Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So, …
With all the emphasis placed on using SEO, social media, and mobile marketing, e-mail marketing now seems like a lost art. However, the practice is still alive and well, and e-mail marketing can be especially beneficial for small medical practices. So, what are some reasons to consider implementing e-mail marketing into your marketing plan? It’s …
Despite what you may have heard, email marketing is not dead! In fact, it continues to be one of the most effective ways to reach patients, especially when paired with social networking. According to Constant Contact, in 2011, roughly 200 billion permission-based emails were sent out in the U.S. alone, and 81% of marketers used …
Recent reports by eMarketer suggest that while email open rates—specifically on mobile devices— are on the rise, email click-through-rates are slipping. Email still remains one of the best ways to reach consumers. The challenges is making sure all viewers—including those on the mobile web—are presented with powerful messages that will result in conversions. Solution: Optimize …
Email Marketing: Click-Through-Rates Slip as Mobile Opens Rise Read More »