Today’s email marketing world is loud. The average person receives an estimated 100 emails in a day. Think about the email lists you’re subscribed to – why do you stay subscribed to them? What makes you likely to unsubscribe from a business’s email list? Maintaining a robust email list is an invaluable online marketing tool. […]
How to Grow Your Email List Read More »
OK. You purchased a new wedge for your golf game online. Now you receive an email from the company every single day. You question the logic of such frequency — how can anyone need that much new golf equipment? It feels like a nuisance, although you don’t go on to unsubscribe from the company’s email.
Email Marketing Returns Many Happy Returns…on Investment Read More »
So you’ve written an awesome email… you’re offering a new service that will solve all of your patients’ problems, you’ve planned an open house to showcase the procedure, and your invitation email provides your customers with all of the details. Now how do you pack the same impact into a subject line to ensure your
4 Tips for Writing Compelling Email Subject Lines Read More »
Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So,
E-mail Marketing: How It Can Still Benefit You Read More »
With all the emphasis placed on using SEO, social media, and mobile marketing, e-mail marketing now seems like a lost art. However, the practice is still alive and well, and e-mail marketing can be especially beneficial for small medical practices. So, what are some reasons to consider implementing e-mail marketing into your marketing plan? It’s
The Benefits of E-mail Marketing Read More »
Despite what you may have heard, email marketing is not dead! In fact, it continues to be one of the most effective ways to reach patients, especially when paired with social networking. According to Constant Contact, in 2011, roughly 200 billion permission-based emails were sent out in the U.S. alone, and 81% of marketers used
Email Marketing is NOT Dead! Read More »
A recent study by Return Path suggests by the end of 2012, more people will open and read emails on mobiles devices than on desktop computers. More Mobile Email Stats: • 88% of people check their email on their mobile phone daily • Weekends are most popular for checking email on mobile devices • 63%
Are Your Emails Optimized for Mobile Viewers? Read More »
