People are searching for home services - whether you’re a plumber or an HVAC technician, a good marketing strategy will help them find you before they find one of your competitors. A great marketing strategy will convince them to trust you with their business. But how do you know which marketing strategies are right for your home services business? This guide examines 6 of the most effective home services digital marketing channels so you can decide which is right for you.

Marketing for Home Services: What You Should Know

Regardless of how long you’ve been in business, marketing is how you attract and retain customers, which makes it the key to sustaining your business for years to come. There are lots of companies out there that claim to know how to do it – but how do you know who to trust? How do you even know where to start?

Our Pyramid of Success guide is designed to help answer these questions (and more). This guide illustrates the ways that each piece of a digital marketing strategy fits in with the whole picture to help you achieve marketing success.

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Website Design for Home Services Businesses

Generating New Clients

Very Effective

Do It Yourself Option

Very Difficult

Typical Cost

$1,000 (predesigned) - $10,000+ (custom)

What makes a good home services website?

FUN FACT

0%

of users' mistrust of a business website is directly related to web design elements.

Your website is the foundation of all of your marketing efforts. If you’re spending lots of money on other marketing strategies for your home services business and still not seeing the results you’re expecting, the problem could very well be your website. A good home services website gives your customers an instant first impression of you and your business. It showcases the work you’ve done and the skills and professionalism that set you apart from your competition.

Excellent home services websites have some things in common:

  • They work across all of the platforms your users access them with – from mobile to desktop to tablets
  • They’re frequently updated with new, relevant content
  • They’re redesigned at least once every two years
  • All hosting happens on secure, trusted platforms that don’t expose users to security breaches or downtime
  • Conversion elements like forms, phone numbers, chat support, and other contact options are present and easy to use

Not sure how your website stacks up? We can help! Enter your website URL for a free analysis.

Test if your home services site is mobile responsive.

MyAdvice has 20+ years of experience building websites for home services businesses like yours. All of our websites combine form and function, plus the support and knowledge you need.

Which Website Is Right for Your Home Services Business?

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Local Search for Home Services Businesses: How To Get Found Locally

Generating New Clients

Effective

Do It Yourself Option

Very Difficult

Typical Cost

$50 – $250/month

FUN FACT

0%

of consumers who perform a local search ultimately visit a business within 5 miles of their current location.

Local search is incredibly important for home services businesses because your prospective customers are searching for you locally. Managing your local directories and search listings makes sure they find you. This isn’t a one-and-done process – carefully monitoring your listings for inaccuracies is just as important as accurate coverage across platforms.

What’s important in a local listing? It’s known as NAP information and stands for Name, Address, and Phone number. These three listing elements are the key to making sure your listings don’t get your business penalized.

Managing every aspect of your local listings is time-consuming and labor-intensive. Our local listing product was created to make management easy by putting everything into one place.

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Home Services Reviews and Reputation Management

Generating New Clients

Effective

Do It Yourself Option

Possible

Typical Cost

Free – $300/month

WHY IT MATTERS

0%

of consumers trust online reviews as much as personal recommendations.

Searchers looking for home services use online reviews to help them decide who to trust. Can you blame them? Reviews offer a chance to see the results other customers have had with your business, as well as how you handle negative reviews and customer service. Successfully managing your online reviews means successfully managing the reputation of your home services business.

Customers aren’t the only ones looking at your reviews. Search engines judge them too. Specifically, they’re looking at three things:

  • The number of reviews
  • The overall sentiment of the reviews
  • Your responses to each review

The time-intensive nature of requesting and monitoring reviews across multiple platforms is why we created Review Power. This tool makes it easy to do everything you need to keep your 5-star score.

Want to know more?

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Social Media for Home Services Businesses

Generating New Clients

Very Effective

Do It Yourself Option

Possible

Typical Cost

Free – $3,000/month

WHY IT MATTERS

0%

of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence.

Social Media has become a staple of every business and is now embedded in an online user’s journey to becoming a customer. It can help instill trust and encourage connection on a more personal level. However, it’s easy to underestimate the amount of work required to run an engaging, successful social media presence that helps you stay top of mind with your current customers.

The key to doing social media successfully is planning, from the goals of your profiles to which content you’ll post. Social Power gives you a calendar view of all of your social media posts while providing templates and designs for you to work with.

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Search Engine Optimization (SEO) for Home Services

Generating New Clients

Very Effective

Do It Yourself Option

Very Difficult

Typical Cost

$500 - $5,000/month

WHY IT MATTERS

0%

of searchers never click past the first page of results.

There’s a ton of misinformation out there about SEO. The truth is search engines reward the same things your users value: correct information on a site that works well and is safe. To accomplish this, Google and other search engines weigh various factors such as your site's content, the security protocols in place, its performance across mobile and tablet devices, and the accessibility of your site for users with disabilities.

What can you do to help your website rank higher?

  • Make sure the technical elements of your site are working correctly - this includes your title tags, meta descriptions, and site security certificates
  • Regularly adding new content in the form of blogs and site content
  • Build relevant, high-quality backlinks

Need more tips on how to improve your site SEO quickly? Download our free SEO checklist for some instant advice on how to power up your home services SEO strategy, or view our different SEO products.

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Home Services Search Engine Marketing (SEM)

Generating New Clients

Very Effective

Do It Yourself Option

Very Difficult

Typical Cost

Recommended Min Budget: $750/month. Market Dependent.

WHY IT MATTERS

0%

of people say paid search ads make it easier to find the information they are seeking on a website or a search engine.

SEM is often referred to interchangeably as pay-per-click (or PPC for short) because you only pay when a user clicks on your ad and lands on your home services website. What are you paying for exactly? The prime real estate at the top of a search engine results page. Because this is a paid strategy, having knowledge of budgeting, ad writing skills, and a solid website to convert the traffic you paid for is the key to success.

There’s a reason this strategy lives at the very top of our Pyramid of Success. If you’ve mastered every other piece of home services marketing, this is a great strategy to grow your business even more. It’s also the most time-intensive.

SEM Power is the platform for you if you don’t want to manage it on your own.

Let's talk GROWth.

If you seek answers and help with the items listed above, you’re in the right place. We can help your home services business reach the next level of digital marketing. Schedule a 30-minute GROW consultation and we’ll work with you to create the roadmap – and show you how we can help you get there.

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