ENT Marketing – Overview

Today, if your ENT practice isn’t engaged in the digital marketing world, your competitors are probably passing you by.

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The Ultimate Guide to ENT Marketing

Are you maximizing the impact of your efforts?

MyAdvice offers a comprehensive suite of digital marketing products for ENT practices:

  • Website Design and Development
  • Local Power (Local SEO & Directory Listings)
  • Review Power (Reputation Management)
  • Search Engine Optimization
  • Social Power (Social Media)
  • PPC

We can help you expand your online exposure, drive traffic to your website, and generate more leads and patients.

Digital marketing involves building a strong internet presence. This all starts with your ENT practice website. From there your digital marketing extends through active social media pages, informative blogs, email campaigns, multimedia content, and accurate directory listings across the web. Making an impact online is sure to positively impact your ENT practice bottom line.

ENT Marketing Essentials

1 | Get online.

WHY IT MATTERS

0%

of people make judgements about a company's credibility based on its web design.

Source: Forbes

Your website will be the first place patients are introduced to your practice. Get online with an attractive, user-friendly website that is designed to convert website visitors into patients.

We have a variety of ENT website themes to accommodate any budget or practice size.

Website Design and Development

Today, your ENT website is really your business card. Your website needs to make a lasting impression by being accurate, informative, and engaging to convert clicks to patients.

Web Power (Website Management)

MyAdvice’s Web Power product ensures your website is secure and updated so that you can have peace of mind knowing your website is always running. If any issues arise, they are resolved immediately so that temporary hiccups don’t cause severe headaches.

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ENT Marketing Essentials

2 | Get found.

Our products help improve your online visibility and ability to be found by appearing in relevant searches for your practice’s key procedures.

Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your ENT practice online.

Local Power

MyAdvice’s software is designed to ensure all of your practice’s online business directory listings are accurate and consistent, including a robust presence on your Google Business Profile page. Doing so instills trust, brings more patients to your ENT practice, and is crucial to making sure patients find you that need you the most.

Blog Posting

Rank higher in search engines by blogging to signal to Google that your website is healthy and active. MyAdvice helps create relevant content about new procedures, recovery instructions and tips, or updates in the ENT industry. Position yourself as an educational resource to patients and get found in a wider variety of searches.

Search Engine Optimization

Patients can only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more people to your site.

ENT Marketing Essentials

3 | Manage your reputation.

WHY IT MATTERS

0%

of people’s purchasing decisions are impacted by reviews.

Source: Podium

0%

of consumers trust online reviews as much as personal recommendations.

Source: Forbes

Reviews have a significant impact when people are choosing an ear, nose, and throat provider. Distinguish your practice from the competition by building and maintaining a solid online reputation.

Review Power

MyAdvice’s Review Power platform allows you to request and respond to reviews via email and text message. Establish yourself as a reliable, authoritative leader in the ENT industry with a constant stream of positive reviews.

matebookx 002 ent

ENT Marketing Essentials

4 | Expand your reach.

WHY IT MATTERS

0%

of the population is utilizing social media platforms.

Source: Pew Research

Create a complete digital presence for your ENT practice by going beyond organic search results in your digital marketing efforts.

Social Power

Our Social Power tool is designed to create consistency in your social media efforts while highlighting your practice areas, ENT topics, and other relevant information.

Pay-Per-Click

Add a Pay-Per-Click campaign to identify more potential patients and jump to the top of relevant search results pages.

Contact us for a free demo.

If you’re ready to speak with a knowledgeable marketing professional, we are pleased to offer a free online demo and consultation.

Let's talk.

Give us a call at 435.575.7470 or schedule a time below.