Plastic Surgery Marketing
In an industry as competitive as plastic surgery, marketing and website design are what help you showcase the work that makes you stand out from your competitors – and earn the trust of your patients. But how do you know which marketing strategies are right for your plastic surgery practice? This guide examines 6 of the most effective plastic surgery digital marketing channels so you can decide which is right for you.
Looking for a more customized approach? Schedule a consultation with one of our marketing experts. They'll offer Advice and solutions tailored specifically to your business and your budget.
The Ultimate Guide to Plastic Surgery Marketing
Is your marketing bringing you new patients?
Regardless of how long you’ve been in business, marketing is how you attract and retain patients, which makes it key to sustaining your practice for years to come. There are lots of companies out there that claim to know how to do it – but how do you really know who to trust? How do you even know where to start?
We created our Pyramid of Success guide to answer these questions (and more) and to help you see how each piece of a digital marketing strategy fits in with the whole picture to help you achieve marketing success.Â
Plastic Surgery Marketing Essentials
1 | Get online.
Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website.
WHY IT MATTERS
of people make judgements about a company's credibility based on its web design.
Source: Forbes
As a plastic surgery practice, you understand the importance of visual appeal. We create attractive and compelling websites for plastic surgery practices of all sizes.
Website Design and Development
Your website is the first point of contact for many potential patients. Making a lasting first impression with an accurate, informative, and engaging website that helps convert clicks to customers is essential for the success of your practice.
Web Power (Website Management)
MyAdvice will always ensure your website is up-to-date, secure, and fully functional. We address problems as they arise and seek the fastest solutions to make sure temporary hiccups don’t cause severe headaches.
We offer Signature Websites on dynamic themes that can easily be personalized, in addition to appointment confirmation websites with the copy coming from our extensive content library. This allows us to accommodate all budgets.
Plastic Surgery Marketing Essentials
2 | Get found.
We can help you improve your online visibility and easily get found by appearing in relevant searches for your practice’s key procedures.
Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your practice online.
Local Power
Managing local search profiles can require a big time investment for plastic surgery practices – but patients are using these platforms to research and find their plastic surgeons. Local Power was created to automate the most tedious parts of this process while still allowing you to showcase what makes your practice different.
Blog Posting
Consistent blog posting on local news, state laws, new procedures, and other relevant plastic surgery topics provide additional resources and value to your website. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.
Search Engine Optimization
In a competitive industry, SEO for plastic surgeons is important. Your patients won't contact you if your website isn't showing up when they search for information – or even for the name of your practice. SEO Power helps ensure your website is set up correctly and you're showing up in the results where your patients are.
Plastic Surgery Marketing Essentials
3 | Manage your reputation.
WHY IT MATTERS
of people’s purchasing decisions are impacted by reviews.
Source: Podium
of consumers trust online reviews as much as personal recommendations.
Source: Forbes
Reviews are one of the most significant determining factors patients use to choose a plastic surgeon. Set yourself apart from the competition by building and maintaining a solid online reputation.
Review Power
Review Power takes the entire process of requesting and responding to reviews across multiple platforms and brings it under one dashboard. Suggested responses make it easy and fast to respond to any review.
Plastic Surgery Marketing Essentials
4 | Expand your reach.
WHY IT MATTERS
of the population is utilizing social media platforms.
Source: Pew Research
Go beyond organic search results to create a more compelling and complete digital presence for both your surgeons and plastic surgery practice.
Social Power
Wish your plastic surgery social media pages were more like patient acquisition tools and channels to connect with your current patients and less like yet another thing you have to do? Social Power helps you make them exactly that.
With a pre-populated post library full of proven, engaging content, and a scheduling calendar built out two months in advance, you have the ability to build out and entire year's worth of social content in as few as six logins per year.
Pay-Per-Click
Paid search ads offer a foolproof way to show up at the number one spot in Google's search results, but these campaigns come at a cost that can quickly climb. Without an experienced person behind the wheel, plastic surgery PPC marketing can be expensive. MyAdvice can manage your campaigns for you, keeping you within budget and happy with your results.
Let's talk GROWth.
Schedule a 30-minute GROW consultation and we’ll work with you to create the roadmap – and show you how we can help you get there.
