Plastic Surgery Marketing

In an industry as competitive as plastic surgery, marketing and website design are what help you showcase the work that makes you stand out from your competitors – and earn the trust of your patients. But how do you know which marketing strategies are right for your plastic surgery practice? This guide examines 6 of the most effective plastic surgery digital marketing channels so you can decide which is right for you.

Looking for a more customized approach? Schedule a consultation with one of our marketing experts. They'll offer Advice and solutions tailored specifically to your business and your budget.

example image of MyAdvice's aesthetic website design

The Ultimate Guide to Plastic Surgery Marketing

Is your marketing bringing you new patients?

Regardless of how long you’ve been in business, marketing is how you attract and retain patients, which makes it key to sustaining your practice for years to come. There are lots of companies out there that claim to know how to do it – but how do you really know who to trust? How do you even know where to start?

We created our Pyramid of Success guide to answer these questions (and more) and to help you see how each piece of a digital marketing strategy fits in with the whole picture to help you achieve marketing success. 

Plastic Surgery Marketing Essentials

1 | Get online.

Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website.

WHY IT MATTERS

0%

of people make judgements about a company's credibility based on its web design.

Source: Forbes

As a plastic surgery practice, you understand the importance of visual appeal. We create attractive and compelling websites for plastic surgery practices of all sizes.

Website Design and Development

Your website is the first point of contact for many potential patients. Making a lasting first impression with an accurate, informative, and engaging website that helps convert clicks to customers is essential for the success of your practice.

Web Power (Website Management)

MyAdvice will always ensure your website is up-to-date, secure, and fully functional. We address problems as they arise and seek the fastest solutions to make sure temporary hiccups don’t cause severe headaches.

We offer Signature Websites on dynamic themes that can easily be personalized, in addition to appointment confirmation websites with the copy coming from our extensive content library. This allows us to accommodate all budgets.

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Plastic Surgery Marketing Essentials

2 | Get found.

We can help you improve your online visibility and easily get found by appearing in relevant searches for your practice’s key procedures.

Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your practice online.

Local Power

MyMyAdvice takes every step necessary to ensure all of your practice’s online business directory listings are accurate and up to date. This establishes trust, prevents patient confusion and frustration, and improves search rankings.

We will build a robust presence for your practice on Google through the use of Google Business Profile. This helps ensure you are seen by the patients who need you the most.

Blog Posting

Consistent blog posting on local news, state laws, new procedures, and other relevant plastic surgery topics provide additional resources and value to your website. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.

Search Engine Optimization

Patients only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more people to your site.

Plastic Surgery Marketing Essentials

3 | Manage your reputation.

WHY IT MATTERS

0%

of people’s purchasing decisions are impacted by reviews.

Source: Podium

0%

of consumers trust online reviews as much as personal recommendations.

Source: Forbes

Reviews are one of the most significant determining factors in choosing a plastic surgeon. Set yourself apart from the competition by building and maintaining a solid online reputation.

Review Power

Establish your practice as a leader in plastic surgery through a comprehensive platform that allows you to request and respond to reviews via email and text message.

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Plastic Surgery Marketing Essentials

4 | Expand your reach.

WHY IT MATTERS

0%

of the population is utilizing social media platforms.

Source: Pew Research

Go beyond organic search results to create a more compelling and complete digital presence for both your surgeons and plastic surgery practice.

Social Power

We will create posts and publish them to your Facebook and Instagram accounts. These posts will highlight your practice areas, plastic surgery topics, and other relevant information.

Pay-Per-Click

The fastest way to jump to the top of Google search results is to utilize paid search advertising. When patients search for services related to your plastic surgery practice that you provide, MyAdvice counts on Pay-Per-Click ads to identify more potential patients and direct them to your website.

Let's talk GROWth.

Schedule a 30-minute GROW consultation and we’ll work with you to create the roadmap – and show you how we can help you get there.

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