Radiology Digital Marketing

Whether you’ve just opened your radiology practice or you’ve been in practice for a while, you need to bring in more patients. Digital marketing helps with that by creating a strong presence out on the web.

screenshot of MyAdvice's review power screens

The Ultimate Guide to Radiology Marketing

Are you maximizing the impact of your efforts?

The MyAdvice platform offers a comprehensive suite of digital marketing solutions for radiology practices, including:

  • Website Design and Development
  • Local Power (Local SEO & Directory Listings)
  • Review Power (Reputation Management)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Pay-Per-Click (PPC) Marketing

We can help you expand your online exposure, drive traffic to your website, and generate more leads and patients. The goal is simple — drive more patients to your radiology practice.

There are many radiology marketing companies and strategies that can support your practice’s success, but many radiologists don’t know where to start, what marketing channel is right for their practice, or how to measure the ROI of a successful marketing campaign. Your radiology practice should be creating a digital marketing plan that will make use of various digital marketing tactics to put you in front of your target audience.

Radiology Marketing Essentials

1 | Get online.

Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website.



of people make judgements about a company's credibility based on its web design.

Source: Forbes

Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website. Visual appeal is crucial in your web design. We create attractive and compelling websites for radiology practices of all sizes.

We offer Signature Websites on dynamic themes that can easily be personalized in addition to appointment confirmation websites with the copy coming from our extensive content library. This allows us to accommodate all budgets.

Website Design and Development For Radiologists

Your website is the first point of contact for many potential patients. Making a lasting first impression with an accurate, informative, and engaging website that helps convert clicks to customers is essential for the success of your practice.

Web Power (Website Management)

Ensure your website is up-to-date, secure, and fully functional, and address problems as they arise. We find and implement the fastest solutions to make sure temporary hiccups don’t cause severe headaches.

screenshot of a website performance report

Radiology Marketing Essentials

2 | Get found.

We can help you improve your online visibility and easily get found by appearing in relevant searches for your practice’s key procedures.

Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your radiology practice online.

Local Power

Directory listings are very important for your practice’s growth. However, they can be a lot to keep up with. MyAdvice’s Local Power ensures all of your practice’s online business directory listings are accurate and up to date. This establishes trust, prevents patient confusion and frustration, and improves search rankings.

Local Power builds a robust presence for your practice on Google through the use of Google Business Profile. This helps ensure you are seen by the patients who need you the most.

Blog Posting

Posting consistent blog posts on new and current procedures, FAQs, and other relevant radiology topics provide additional resources and value to your website. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.

Search Engine Optimization for Radiologists

Patients only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more people to your site.

Radiology Marketing Essentials

3 | Manage your reputation.



of people’s purchasing decisions are impacted by reviews.

Source: Podium


of consumers trust online reviews as much as personal recommendations.

Source: Forbes

Reviews are being read by the majority of your prospective patients. Prospects are reading your reviews as well as other radiologists in the area. Ensure you set yourself apart from the competition by building and maintaining a solid online reputation.

Review Power

Establish your practice as a leader in radiology through a comprehensive platform that allows you to request and respond to reviews via email and text message.

image of folded piece of paper with business reviews on it

Radiology Marketing Essentials

4 | Expand your reach.



of the population utilize social media platforms.

Source: Pew Research

Go beyond organic search results to create a more compelling and complete digital presence for both your surgeons and radiology practice.

Social Power

We will create posts and publish them to your Facebook and Instagram accounts. These posts will highlight your practice areas, radiology topics, and other relevant information. There are also options to expand your brand via a paid social campaign.


The fastest way to jump to the top of Google search results is to utilize paid search advertising. When patients search for services related to your radiology practice that you provide, MyAdvice counts on Pay-Per-Click ads to identify more potential patients and direct them to your website.

Let's talk GROWth.

Schedule a 30-minute GROW consultation and we’ll work with you to create the roadmap – and show you how we can help you get there.

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