Choosing the right keywords is an essential component of effective search engine optimization (SEO). When someone uses a search engine, they type in a few words that describe what they’re looking for. For example, if a patient types in “Plastic Surgeons, Long Island,” those are the keywords.
The search engine will then supply you with a list of pages, with content relevant to what was typed in. SEO content is all about choosing words that accurately describe what your practice offers. When you are building a website, you want to make sure that the name of your practice appears at the top of the search engine’s result list.
So, what are some of the most important things to know when it comes to keywords?
- Use relevant keywords in your content. It is sometimes easier to first identify keywords that best describes what your practice offers, and try to build content around those words. It is important to focus your efforts on the keywords most likely to be used by potential customers as they search the web.
- Focus your efforts. In order to avoid becoming overwhelmed, focus on each of your webpages individually. You should try to create individual web pages that are relevant for just a few keywords. SEO experts will agree that stuffing every possible keyword you can come up with into your content won’t work. In fact, using any keyword you can think of may end up affecting the quality of your content!
- Take into account what your competitors are doing. Though your competitors may have a larger marketing budget than your practice, the fact is they are doing SEO too! While you may not be able to compete with larger businesses based on a single keyword, instead, look for longer phrases that better suit your practice, or specifically match your target market or area. This will help you gain a competitive edge in the world of SEO!
Need Help Managing Your SEO?
MyAdvice has an entire Internet Marketing Services department dedicated to creating quality content and relevant back links to help increase your overall rankings over time. Contact to learn about our tiered SEO packages and find one that will work for your practice and budget.