If the Internet has made it easy for physicians to stay informed about the latest advancements and events in the medical field, social media has given them the tools to collaborate with peers in their professional capacities. Whether it is information sharing or taking advice or guidance from more experienced colleagues or simply discussing common […]
Guidelines For Ethical Use Of Social Media For Physicians Read More »
The world of Facebook is ever evolving, and this year is no exception. Beginning in 2015, Facebook is rolling out a new policy with regard to how businesses promote on their platform. Here is what you need to know about these changes and how they can affect your medical practice. Changes to Facebook in 2015
Keeping Up With Facebook’s Recent Changes Read More »
We’ve already covered the “do’s” you should employ when it comes to promoting your medical practice on social media. Here are a few “don’ts” to keep in mind when managing your social media presence. Don’t “like” your own posts. This may be a given, but its a silly mistake that can give off the wrong
Social Media “Don’ts” That Are Hurting Your Social Media Presence Read More »
Putting your medical practice out there on social media is a great opportunity to market and engage with your followers. The online image of a medical practice can greatly help the practice’s reputation. To follow are a few tips on things you should be doing with your social media! First establish a target audience, then
Social Media “Do’s” That Can Help Your Online Presence Read More »
If you are a doctor with an active website or social media presence, you’re already one step ahead in marketing your practice for the digital-savvy patient! Today’s patients not only use the internet to gather information, but they also expect their doctors and dentists to deliver a certain level of communication and interaction through their
How Blogs Can Leverage Your Medical Practice Read More »
Even in the golden age of technology, people want to find their doctors through a referral or recommendation. Twitter might have made that easier for both users and healthcare practices. Popular social media microblogging site Twitter has recently introduced the addition of new filters to refine search results. Users can now modify and filter their
How Twitter’s New Search Functions Can Help You Reach Patients Read More »
It seems recently that a number of our doctors and practice administrators want to know “the secret” of how to be a good tweeter, twit, twitterer or twister (these are some of my favorite terms used when they mean Twitter-user.) Like all things social media-related being consistent, original and interesting are the big secret—which really
Be a Better Twitter User Read More »
The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no “right” or “wrong” way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let’s take a closer look at
What You Need To Market Your Medical Practice in 2014 Read More »
For the New Year, CNN compiled a list of somewhat tongue-in-cheek social media resolutions. While humorous, the list does highlight some important issues regarding how we should conduct ourselves on social media. Here are three of the recommended social media resolutions, along with suggestions for how you can apply them to your medical practice’s social
Social Media Resolutions for 2014 Read More »
With 2013 coming to a close and 2014 quickly approaching, it is a vital time for reflection and resolutions. Looking back at the year’s most prominent social media patterns can help your practice figure out how to better ensure that it reaches its patients and asserts its presence online. Let’s take a look at some
Top 2013 Social Media Trends and What They Mean For You Read More »
Before you go...
Do you know how your current site is performing? Find out now for free -- it only takes a minute!
