Medical Marketing

Should My Medical Practice Advertise with Groupon™?

The popular deal-of-the day website, Groupon boasts 17.03 million unique visitors monthly in North America, according to Statista, the worlds largest Statistic’s Portal. Groupon offers discounts specific to a user’s locale, ranging from deals on local restaurants and spas, to exercise classes, to foreign vacations. New to the concept, medical practice deals are now making up

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Reasons to Invest in Medical Marketing

Doctors often rely on word-of-mouth, insurance and hospital affiliations for patient recommendations. However, the stakes are high among healthcare providers to acquire new patients. Private practices can benefit greatly from investing in a medical marketing campaign. Online marketing for medical practices can greatly increase the amount of new patients you’re treating each day. To follow

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Forty One Percent of Patients Willing to Switch Physicians for Online Access

A recent Accenture survey found that more than 40 percent of patients would be willing to switch to a different doctor so that they can have access to their electronic medical records (EHR). Currently 36 percent of those surveyed have full access to their Electronic Medical Record (EMR), while 41 percent would switch physicians and

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Practice Management Column

Avoiding Claim Denials for Incorrectly Billed Influenza Vaccines for Medicare Beneficiaries National Government Services has seen an increase in Influenza (Flu) vaccine claims billed incorrectly by NY and CT providers. The top claim errors and tips on how to avoid them are as follows: Claim Denial How to Avoid Denial Multiple flu vaccines and administration

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