After the years and toil of earning a medical degree, the years of clinical training, and satisfying your state’s licensing board, it can seem as if the load has lifted. You’re ready to go. Now what? Uh oh. Figuring out how to bring in patients to build a new practice can seem more difficult than […]
Pitfalls to Avoid When Starting a Medical Practice Read More »
At MyAdvice, we work with a slew of aesthetic practices offering everything from the involved surgeries of a mommy makeover to light glycolic chemical peels. This past 18 months has changed lots of things for all of us, and the aesthetic world has been front and center. Kind of like those ubiquitous Zoom calls we’ve
Zoom Calls, Selfies, and the Aesthetic World Read More »
No one short of Michael Crichton in one of his books could have predicted this past year in any part of life. COVID-19 made it a year to forget. This certainly was true for aesthetic practices, as everyone had to be closed for basically the back half of the winter and most of spring. The
What’s to Come for Aesthetic Practices in 2021? Read More »
For the medical practices we help with their online presence it has definitely been an odd year. When everything blew up with COVID-19 in late February, none of us knew what to expect. The only thing that was clear what this was a novel virus, one the human body had never been exposed to. That
Guidelines and the New Aesthetic Office in These Strange Times Read More »
As the COVID-19 pandemic has changed life in some way for all of us, there were even more unknowns for our plastic surgery practices. How would they fare during mandatory lockdowns and afterward? Would patients be wary of venturing out for any medical procedures, much less aesthetic ones? How would the whole virtual online world
Predictions for this Oddest of Years Read More »
Pregnancy, childbirth, and breastfeeding wreak havoc on a woman’s body, and those changes led to the popular “mommy makeover,” which combines a tummy tuck, breast lift, and liposuction into a single surgical session. Many of our MyAdvice plastic surgery practices have dedicated followings made up of women looking to reverse the effects of having children
Daddy Do-Overs Present Growing Marketing Opportunity Read More »
Bob Dylan may have written those words in 1964 as an anthem for societal change, but now the COVID-19 virus is writing the tune for medical practices around the world. As discussed in August’s first blog, the virus is changing the way things need to be done around your practice offices. Reconfiguring waiting rooms to
The Times They Are A-Changin’ Read More »
The dental world is a competitive one. There are currently over 200,000 practicing dentists in the U.S. This translates to roughly 60 dentists for every 100,000 people. In a given year, 600 more dentists start practicing than are retiring. That means your dental practice needs to stand out from the crowd. At MyAdvice, we’ve been
Marketing Your Dental Practice Read More »
As a doctor, dentist, dermatologist, or other specialty medical provider, it can be easy to assume your patients come to you through word of mouth, or from your affiliation with a healthcare network. After all, before 1977 that was the only way a patient found a practice. It was basically illegal for professionals such as
Medical Professionals Need Websites Just Like a Retail Store Read More »
Healthcare marketing used to be little more than counting on word of mouth. Potential patients usually found their dentist, dermatologist, or even their plastic surgeon by asking around at the office or from neighbors or friends. Of course, those were the days before the internet and practice websites. That has changed everything, and healthcare practices
Healthcare Marketing is Different Read More »