As with every other industry, medical professionals need to employ the Internet in order to remain competitive and to engage consumers of medical services. Before the web became so popular, patients often knew little about their doctor prior to their first visit. They depended upon referrals, whether or not a medical professional was part of […]
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The Pew Internet Research Health Fact Sheet suggests that 72% of Internet users have looked online for health care information within the previous year. Instead of looking through the Yellow Pages, consumers turn to the web for more information, rankings, reviews and any other pertinent information about health care providers. With the impending value consumers
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Marketing is essential for every business, even your medical practice. Your marketing approach has the ability to make your practice a success. But if not properly devised and implemented, it can also see you lagging behind your competitors. How you market your practice is up to you, but there are certain indispensable strategies that you
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As 2014 comes to an end, it’s important to make a plan for the coming year to better market your medical practice. To follow are five medical marketing New Year’s Resolutions that can help you gain new patients and expand your medical practice. 5 Medical Marketing New Year’s Resolutions That Will Increase Your Bottom Line
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The popular deal-of-the day website, Groupon boasts 17.03 million unique visitors monthly in North America, according to Statista, the worlds largest Statistic’s Portal. Groupon offers discounts specific to a user’s locale, ranging from deals on local restaurants and spas, to exercise classes, to foreign vacations. New to the concept, medical practice deals are now making up
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Doctors often rely on word-of-mouth, insurance and hospital affiliations for patient recommendations. However, the stakes are high among healthcare providers to acquire new patients. Private practices can benefit greatly from investing in a medical marketing campaign. Online marketing for medical practices can greatly increase the amount of new patients you’re treating each day. To follow
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Within the past 10 years, the popularity of blogging has exploded, with millions of online users now posting their daily thoughts in their personal blogs. Medical practices of today also benefit from blogging, as blogs enable them to connect with patients on a more personalized level. Additionally, blogs have search engine optimization (SEO) benefits, which
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As Facebook is one of the most popular websites in use today, you may be wondering if your medical practice would benefit from a presence on this website. To learn about just how important Facebook is, take a look at some of the top reasons why your practice should be using this social media giant.
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Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance
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Skype is known by most as a way to keep in touch with friends, family and co-workers. But health professionals are using Skype a bit differently! By using Skype to consult with patients and other healthcare professionals, healthcare communication has certainly been enhanced in many ways. Uses For Skype in Healthcare Here are a few
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