The Search Marketing Expo (SMX) is one of the most informative conferences in the search industry. Naturally, MyAdvice sent two top Digital Marketing Specialists to gather as much insight as possible. With so many industry experts and panelists scheduled to attend, there was plenty of excitement about the newest tips and tricks. Our team had […]
4 Important Topics from Search Marketing Expo 2015 Read More »
Why Do Click-Through-Rates Matter? Because they can lead to better ad placement and lower cost per lead! Click-through-rate (CTR) represents the number of clicks an ad receives divided by the number of times an ad is seen. (In industry jargon, the total number of times an ad is seen is called total ad “impressions.”). CTR
Maximizing Click-Through-Rates for Your PPC Campaign Read More »
One of the most frequent questions that we recieve from our clients is about the difference between SEO, SEM and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine ranking or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
If you’re looking to market your medical practice, you’ve likely come across two of the most common terms today – SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be hard for many to understand the fundamental differences between these two methods. Understanding these
Understanding the Differences Between SEO and SEM Read More »
Some marketing companies will tell you the sure fire way to get traffic from search engines is to spend money on a pay-per-click (PPC) campaign. They tell you: select keywords and spend $3,000/month. It’s the easy way to get traffic. Six months later, you’ve spent $18,000, and you don’t even know the number of patients
I Spend $$ on PPC, Why Don’t I Have Anything to Show for It? Read More »
It’s officially holiday season! With people scrambling to get gifts, Google and other search engines are often the go-to source to find the best local deals. If you want to boost sales this holiday season on a controlled marketing budget, consider running a pay-per-click campaign. Benefits of a PPC Campaign: Know how much you’re spending
5 Tips for Running a Successful Holiday Pay-Per-Click Campaign Read More »
Take a moment to consider this: When a potential patient clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted, well-designed landing page, keep reading. A landing page is a single page of copy presented to a user after he or she clicks an advertisement. Think of
Creating an Effective Landing Page for your Pay-Per-Click (PPC) Campaign Read More »
Potential patients are using search engines, like Google, to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click (PPC) advertising, is a form of Internet
The War on Free Clicks: Why You Should Run a Google Adwords Campaign Read More »
Pay-per-click (PPC) ads are quite possibly the most powerful and cost-effective way to send targeted and high-quality traffic to your website. By reaching patients in your area that are already searching for your procedures and conditions treated, your ads are more likely to convert visitors to patients than any other type of Internet marketing. But
5 Tips for Creating Effective PPC Ads for your Healthcare Practice Read More »
Potential patients are using search engines to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click advertising, is a form of Internet marketing that promotes
What Search Engine Marketing (SEM) Can Do for Your Medical Practice Read More »
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