Google Says Paid Ads Increase Clicks by 50% or Higher
Last year, Google released a research study offering proof that organic and paid search results work together. (“Organic search results” means a listing appears because it’s relevant to given search terms, while “paid search results” are advertisements, such as pay-per-click ads.) Concluding that companies who did away with pay-per-click ads would suffer an 89% drop […]
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