Search Engine Marketing

Last year, Google released a research study offering proof that organic and paid search results work together. (“Organic search results” means a listing appears because it’s relevant to given search terms, while “paid search results” are advertisements, such as pay-per-click ads.) Concluding that companies who did away with pay-per-click ads would suffer an 89% drop […]

It’s easy to see why Google is such a successful company. Unlike traditional channels such as print, TV, and radio, search engine marketing targets only users who have already expressed interest in what you have to offer. Furthermore, you pay only when a potential patient clicks on your ad and goes to your website. This

While sponsored listings in search engines have existed for 10 years now, there are still many common misconceptions that we hope to debunk in this issue of MedNews. Not only is SEM (Search Engine Marketing) the only guaranteed way to get placement in search results, it is arguably the most effective form of advertising in

White Hot Search Engine Marketing, otherwise known as “pay per click,” is the hottest business technology in the world. It has posted a 214% growth over the last two years. It is the power behind Google’s awesome growth curve and the force behind Microsoft’s $44 billion offer for Yahoo!®. The search engine marketing frenzy has