Controls Are A-Changin’… Promoting your business in any industry today relies heavily on social media, namely Facebook. Your customers use their News Feeds as a means to connect with friends, as well as businesses that they follow, via posts, photos, and events. In an effort to best cater to user needs, Facebook will decrease the […]
Game Changer: New Facebook Rules Coming January 1st Read More »
The world of HIPAA violations as they pertain to social media is pretty murky. Over the years, we’ve seen multiple instances of medical personnel being slammed with heavy fines, as well as suffering other harsh penalties. It’s important to remember that while social media is an incredibly valuable tool for marketing and promotion, it can
How to Avoid Hiccups with HIPAA on Social Media Read More »
In a previous blog entry, we highlighted why Twitter is a great social media tool for doctors and medical professionals. Now that you’ve signed up on Twitter and have a handful of followers (mostly friends and acquaintances), where do you go from there? How do you increase your followers, outreach and raise marketing potential? #Hashtags
Using Twitter to Increase Followers and Market Your Medical Practice Read More »
The popular deal-of-the day website, Groupon boasts 17.03 million unique visitors monthly in North America, according to Statista, the worlds largest Statistic’s Portal. Groupon offers discounts specific to a user’s locale, ranging from deals on local restaurants and spas, to exercise classes, to foreign vacations. New to the concept, medical practice deals are now making up
Should My Medical Practice Advertise with Groupon™? Read More »
Why Do Click-Through-Rates Matter? Because they can lead to better ad placement and lower cost per lead! Click-through-rate (CTR) represents the number of clicks an ad receives divided by the number of times an ad is seen. (In industry jargon, the total number of times an ad is seen is called total ad “impressions.”). CTR
Maximizing Click-Through-Rates for Your PPC Campaign Read More »
Blogging has many benefits for medical practice websites. Blogging can help improve a site’s rank on search engines (SEO) by forcing search engines to re-index the website on a regular basis every time new content is added to the page. Medical blogging can also help improve health care literacy among patients because blogs are often
Blog Topics That Get Patients Interested in Your Medical Practice Read More »
A recently released survey produced by Software Advice™ found that patients are referencing online reviews when selecting healthcare providers. This trend is on the rise, and illustrates how important it is for medical practices to establish a positive online presence. The survey noted that from 2013 to 2014, the number of patients using online reviews
Your Web Presence Affects Your Online Reviews Read More »
For as long as SEO has been around keyword ranks have been drilled into our heads as the best way to measure the success of your campaign. This needs to stop and it needs to stop now. Here are a few reasons why. Warning: This may sting a little. There is no such thing as
The Death Sentence of Keyword Rank Tracking Read More »
A physician can have the best medical practice website on the World Wide Web, but if it isn’t properly marketed, web users will never see it. There are some measures a medical practice can take in order to increase their website’s online visibility, such as search engine optimization (SEO), search engine marketing (SEM) through pay-per-click
Three Tools For Increasing Online Visibility For Your Medical Practice Website Read More »
It’s not secret that blogs are a powerful marketing tool, particularly in the medical field. Not only do they help to increase visibility, they also establish the author as a trusted source of information. While blogging may be the last task on the mind of a busy physician, the fool-proof tips prove that creating a
Tips To Becoming A Board-Certified Blogger Read More »
Before you go...
Do you know how your current site is performing? Find out now for free -- it only takes a minute!
