2015 - MyAdvice

Google Curtails Display Information with New Rules on Local Search Results

Local Marketing, Search Engine Optimization

Quietly announced in August and fully implemented in November, Google has once again changed the rules for local searches. While this update was not a change in local search ranking factors, it dramatically changed the way local business information is displayed in the search engine results page. These changes may not be a good thing […]

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Google Gets You: A Smarter Natural Language Search Understands More About What You’re Looking For

Search Engine Optimization

When you turn to Google to answer a question, you probably want to ask for information using “natural language,” or the way you naturally phrase a question—just as if you were asking a friend. For example: “What was the most popular movie in 2010?” One issue with such natural language searches has been that Google

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Push vs. Pulling Patients to Your Practice

Medical Marketing, Online Presence

Medical marketing can be a difficult arena, especially since the competition for local patients has been increasing among private practices. The ‘push’ method is an outdated approach to marketing and advertising in which you are pushing your product or service onto the patient.

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Make Your Digital Mark with Pay-Per-Click

Search Engine Marketing

Having a terrific website alone isn’t enough to promote your medical practice and reach patients. For digital marketing to really work for you, you need the best tools to drive traffic to your site. There are several ways to boost your practice’s online presence. One of the most cost-effective and powerful is known as pay

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Is your new website already old? Maybe!

Website Design, Website Maintenance

Most of us have taken at least a second to be amazed at how fast modern technology, design — and our own tastes — change. We might feel like we spend as much time updating our computer software as using it. Didn’t we just get that small silver smart phone, and now there’s a must-have

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Not Just Another Logo

Digital Marketing

Ever wonder how logos get designed? We decided to share the story of our corporate rebranding… It’s no understatement that brand logos are everywhere these days. You can probably spot too many to count from where you’re sitting right now (on your clothing, computer, coffee mug). But unless you’re a graphic designer, you might not

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What Do All These SEO Terms Mean?!

Search Engine Optimization

Are you new to Search Engine Optimization (SEO)? Our Digital Marketing Specialists do their best to explain the setup and status of your services as simply as possible. But there might be a few (or many!) terms that you’re hearing for the first time. Or maybe you just need a quick reminder about the key

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Make the Most of Your Digital Marketing Specialists

Digital Marketing

We’re experts when it comes to building beautiful websites, executing search engine optimization, and writing compelling content. But we understand that you’re also experts in your respective field. Your digital marketing services perform best when both sets of expertise are brought together. So… what do we need to know? Think about these aspects of your

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Year: 2015