Are you new to Search Engine Optimization (SEO)? Our Digital Marketing Specialists do their best to explain the setup and status of your services as simply as possible. But there might be a few (or many!) terms that you’re hearing for the first time. Or maybe you just need a quick reminder about the key elements of an SEO campaign.
Either way, we’re always here to help. To start, here’s a glossary of terms:
When two different versions of the same webpage, landing page, etc. are used to track user engagement before selecting the most effective design.
Google’s auction platform for ads and links.
The method by which a search engine chooses websites to display in search results. Hint: It’s complicated!
A link to a webpage from another webpage (or website).
SEO tactics that do not adhere to best practices and may negatively affect your efforts (a.k.a. risky business).
Percentage of website visitors that leave without going to any other pages.
Bot (or Robot or Crawler)
A program that searches through websites and gathers information for search engines.
Percentage of website visitors that take the intended action.
A link to a webpage from a completely different website meant to drive traffic and improve appearances in search engine results.
An image that provides information with graphics. Think pie charts, bar graphs, flow charts, etc.
A link from a webpage to another webpage on the same site.
A word or phrase entered by the search engine user into the search bar to pull relevant website results.
A black hat tactic that entails using the same keyword too many times (unnaturally) to boost appearances in search results.
The first page a visitor is directed towards after taking an intended action.
Including links to other websites on a webpage to drive traffic and improve appearances in search engine results.
Local Search Result
Search results based on location for the provided search terms.
The few sentences used to describe the content of a webpage in search results.
Organic Search Results
Search results and listings that appear without the use of paid advertising.
Keyword(s) entered into the search bar.
SERP (Search Engine Ranking Page)
The page with the list of results after a search engine user enters a query.
The page that provides the information for a search engine to navigate a website.
SEO tactics that adhere to best practices and positively affect your efforts.
An installed application used to serve a specific purpose for a website.