Have you ever wondered how our Social Media Team selects the content that we post on our clients’ social media pages? Believe it or not, there’s a method to our madness. We’ve tested social media best practices to build editorial calendars that perform effectively and help boost visibility.
The bottom line is that social media is a platform for engagement, not necessarily a place to promote your business with every post. In fact… for each post about your business, it’s important to include 2 to 3 other types of content.
To give you a better idea of the reason each post is included, here’s a quick breakdown of the types of posts we write:
Articles – Your customers want to know that you’re an authority in your field. The best way to do so involves fostering a dialogue about related topics. Posting article links on your timeline shows that you’re watching for new developments and inviting your patients to participate in the conversation. If we can find a relevant video, that’s even better.
Trending topics – Commenting on hot topics is a great way to engage with your customers. Even if a celebrity has nothing to do with your business, connecting the products and services you provide to pop culture will grab your customers’ attention.
Quotes & Cartoons – Sometimes simple is better. Your customers don’t want to be bombarded with information. An inspirational quote or funny graphic goes a long way for engagement.
Keep all of these ideas in mind while you’re considering your social media strategy! Send any questions to your Customer Success Team. They’re always ready to provide some insight!