Some marketing companies will tell you the sure fire way to get traffic from search engines is to spend money on a pay-per-click (PPC) campaign. They tell you: select keywords and spend $3,000/month. It’s the easy way to get traffic. Six months later, you’ve spent $18,000, and you don’t even know the number of patients […]
I Spend $$ on PPC, Why Don’t I Have Anything to Show for It? Read More »
Recent Facebook changes have unfortunately made it more difficult for small businesses on Facebook to be seen by their fans. Facebook recently confirmed that it’s not certain that all fans will be presented with posts from a given page that they “Like.” While Facebook Advertising is certainly a great way to guarantee exposure, some small
Facebook Makes Getting Page “Likes” Easier for Small Businesses Read More »
Over the past year, Google has worked to change local search, first by rolling out Google +Local to replace Google Places, then by allowing local businesses to merge their Google+ Local listing and social Google+ Business Page. This merge would allow businesses to control their presence from one platform. Reviews, social posts, physical location, etc.
Where did my Google Local Reviews Go? Read More »
Duplicate content refers to content on a website that is similar to content on another page within the same domain or on a completely different domain. Duplicate content penalties were originally intended to address spammer websites that would scrape unique content from other domains, scramble the wording (in hopes of tricking the search engines) and
Understanding Duplicate Content Read More »
Due to recent changes in Facebook’s ranking algorithm, known as Facebook Edgerank, some of your fans are not seeing your posts in their news feeds. To ensure that fans keep receiving all posts from your Page, encourage them to take the following steps: Hover the mouse on the “Like” button near the page name. In
Why Your Facebook Fans May Not Be Seeing Your Posts! Read More »
It’s holiday season! Many businesses, big and small, use this time to market their products and services. Wondering how you can market your practice during this time period of heightened consumer spending? Check out a Pinterest board for marketing tips and trends this holiday season! Follow MyAdvice on Pinterest and comment with your favorite holiday marketing strategy!
New Pinterest Board: Holiday Marketing Ideas Read More »
Have you claimed your Google+ Local (formerly Google Places) listing? How about your Yelp listing? If not, it’s time to stake your claim! Local business listing sites like these serve two very important roles: establishing your practice’s online presence and enhancing your Search Engine Optimization (SEO) by gaining more authority in search engines. But, how
Enhance your Local Business Listing by Adding Photos Read More »
Avoiding Claim Denials for Incorrectly Billed Influenza Vaccines for Medicare Beneficiaries National Government Services has seen an increase in Influenza (Flu) vaccine claims billed incorrectly by NY and CT providers. The top claim errors and tips on how to avoid them are as follows: Claim Denial How to Avoid Denial Multiple flu vaccines and administration
Practice Management Column Read More »
It’s officially holiday season! With people scrambling to get gifts, Google and other search engines are often the go-to source to find the best local deals. If you want to boost sales this holiday season on a controlled marketing budget, consider running a pay-per-click campaign. Benefits of a PPC Campaign: Know how much you’re spending
5 Tips for Running a Successful Holiday Pay-Per-Click Campaign Read More »
With more and more patients on-the-go and glued to their smartphones and tablets, eMarketer reports that 75% of businesses without a mobile strategy plan to implement one within the next year. Do you have a mobile marketing strategy at your practice? If not, you may want to begin planning! You may be wondering which types
More Businesses Are Planning Mobile Marketing Strategies, Are You? Read More »
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