Due to recent changes in Facebook’s ranking algorithm, known as Facebook Edgerank, some of your fans are not seeing your posts in their news feeds. To ensure that fans keep receiving all posts from your Page, encourage them to take the following steps:
- Hover the mouse on the “Like” button near the page name.
- In the drop-down menu select “SHOW IN NEWSFEED.”
We recommend that you follow the above instructions for ANY Facebook page you care about, so you can continue seeing all the posts from the pages you already like.
Another way to ensure your posts are seen by a vast majority of your audience, including “friends of fans,” consider promoting important posts. According to Facebook, promoted posts appear higher in news feed, so there’s a better chance your audience will see them. Check out our previous post for “Best Practices for Facebook Promoted Posts.”