“How is someone “liking” my practice going to help me increase my patient base?” “I’m not really into sharing what type of coffee I had before I opened the office this morning.” “I don’t use Facebook, so why should my practice?” Many of our practices are skeptical about the need for a practice Facebook page. […]
Social Media — It’s More Than Likes Read More »
One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
What do you do when a patient posts something on your practice’s Facebook page? More importantly, what does your practice do when a patient posts something negative on your Facebook page, or on any other social media platform? If you’re like 92.5 percent of U.S. companies, your responses merit a failing grade. Those numbers come
Is Your Practice a Social Media Customer Service Failure? Read More »
As a practice/small business owner you’ve heard it — you have to be on Facebook and possibly other social media platforms. We’ve told you that. After all, your patients will engage with your practice in ways they never would when in your office. If they had a bad experience, they are much more likely to
The Need to Do Social Media Right, or Leave It Alone Read More »
When Pinterest started out, no one knew quite what to make of it. It seemed to be a random place where people could pin stuff they liked on the Internet. That was then. Now Pinterest is big, and your practice should be on it. Here are a few reasons why. Lots of customers and potential
To Pinterest or Not to Pinterest, That Is the Question Read More »
Some of our clients view their social media efforts as a necessary evil. Others view it as a way to engage customers when they’re outside the physical practice. Regardless of your personal views on social media interaction at your practice, there is one universal must — respond to customer complaints, questions, or posts in a
Listening to Your Social Media Read More »
For the most part, social media is a fairly simple way to grow and keep an audience and clients. Done right, regular posts to Facebook, Twitter, Google+, and other platforms can have a huge reach with relatively little effort on your end. But to really make social media work for you, it’s not quite as
Are You Making the Most of Your Social Media Presence? Read More »
Have you ever wondered how our Social Media Team selects the content that we post on our clients’ social media pages? Believe it or not, there’s a method to our madness. We’ve tested social media best practices to build editorial calendars that perform effectively and help boost visibility. The bottom line is that social media
Why We Choose Our Social Media Content Read More »
Have you read your comments in the past and wished that there was a better way to communicate with individual customers via Facebook? Now you’ve got options! Facebook recently made some changes to how Business Pages interact with their followers. While before you were subject to responding in the format that your customer initiated contact
Facebook Adds Private Messaging for Business Pages Read More »
In some ways, cosmetic surgeons have a tough time on social media. Your job entails improving patients’ self-esteem through cosmetic surgery, but those patients aren’t always likely to engage with your social media pages. We’ve suspected that this is the case for a while. But now we have data to prove it! RealSelf recently published
I’m A Cosmetic Surgeon. Why Don’t People “Like” Me? Read More »
