Social Media

In just a few short years, the microblogging website Twitter has become an invaluable communication tool for millions of daily users. Twitter has also become a key tool for marketers, who use the social media site to drive traffic to their website- and by extension, to their business. While many find it difficult to put

Your practice now has its social media accounts set up, you’re making frequent updates and the number of fans and followers is on the rise. How can you keep up that momentum and make sure that that number continues to grow? Engaging with your clients, whether it’s via your Facebook or Google+ account, will keep

Social media sites like Twitter and Instagram are constantly evolving and tweaking their settings in the hopes of attracting new users and creating a better experience for their current user base. Facebook, for example, is famous for frequently changing up its features and privacy settings. While many are annoyed by these seemingly constant adjustments, others

Joining the ranks of social media giants like Facebook and Twitter, both Pinterest and Instagram have announced that they will soon be unveiling ads.  Users will begin to see promoted content in their feeds from brands they don’t follow, which can give you an opportunity to promote your practice to a new, social media-savvy audience. 

Interacting and engaging with your current customers and potential future clients via social media can be tricky. You want to get your company’s message across while also presenting something visually appealing enough to attract attention and draw visitors in. Research conducted by Facebook shows that, compared with just plain text updates, posts with photos receive

Images make a major impact — and website visitors have been shown to spend more time on a page featuring images than one that only contains text. Using and even creating high-quality images that correspond with your content helps to build your online presence and increase sharability. There are plenty of apps and tools geared

Twitter lists are a handy feature that, unfortunately, many Twitter users are completely unaware of. Understanding Twitter lists and learning how to use them to your advantage is key to making the most of your Twitter experience while building your online presence. Twitter lists can be used as a tool to better organize and identify

Werewolves, vampires and ghosts, oh my! Although Halloween’s all about make-believe, some “fright night” activities do pose a real hazard. From making sure that your kids stay safe while trick-or-treating to following fire safety guidelines when illuminating your jack-o’-lantern, we’ve rounded up the best tips and advice on Pinterest for staying accident-free and healthy this