Leadership Team
Meet the team steering the future of SaaS innovation. They are more than a group of executives. They are passionate problem-solvers and lifelong learners united by one goal: helping our clients succeed. With extensive experience in technology and a deeply rooted belief in collaboration, they bring the energy, empathy, and expertise that keep our vision moving forward.
Shawn Miele
FOUNDER + CEO
Shawn Miele is a high-performance CEO, endurance athlete, and adventure junkie disguised as a strategist. A Middlebury College graduate with an MBA from Columbia Business School, Shawn has lived and worked in London, New York, and Hong Kong. He has led companies through bold growth journeys, built elite teams, and still finds time to obsess over heart rate zones and ski lines.
Off the Clock
A firm believer in preparation, execution, and great espresso, Shawn is also a proud dad of three grown, successful kids. When he’s not leading teams or speaking on strategy and leadership, you’ll find him chasing watts on Zwift or carving turns on a black diamond.
Kathryn Miele
CHIEF OF STAFF
Katy is the Chief of Staff to the CEO at MyAdvice, a position she has held since September 2025. In this role, she collaborates with the executive leadership team to drive strategic initiatives, streamline operations, and support company growth. Katy began her career at Goldman Sachs in the investment banking division, where she spent three years in the Real Estate Financing Group and was responsible for the origination of commercial mortgages across a wide range of asset classes. She then spent four years on the investments team at BGO, a global private equity firm with $89 billion in assets under management, where she focused on both asset and company-level acquisitions.
Off the Clock
Katy is a board member of the Cristine Meredith Miele Fund, a nonprofit that promotes early detection, prevention, and awareness of breast cancer. She holds a Bachelor of Arts from the University of Denver, where she was also a member of the Women's Lacrosse Team.
Chad Erickson
VP | STRATEGIC ALLIANCES
Since 1999, Chad has been at the forefront of helping businesses grow through smart, data-driven marketing and innovative technology. After joining forces with Shawn Miele in 2014, Chad has played a pivotal role in building, acquiring, and scaling companies alongside him in the marketing and technology space. He has also been instrumental in transforming MyAdvice into a leading SaaS platform. Under his leadership, MyAdvice has forged hundreds of strategic partnerships and earned a place on the Inc. 5000 list of fastest-growing private companies. A respected industry speaker, Chad regularly shares insights at top national and international conferences on marketing strategy and business performance.
Off the Clock
Outside of work, Chad calls Heber City, Utah, home, where he recently celebrated 25 years of marriage with his wife, Tiffany. Together, they’re raising four amazing kids. Chad dominated this year’s Park City Trail Series as the top competitor in the 50+ category, shreds on his mountain bike during the week, and when the snow falls, you’ll find him carving first tracks at Deer Valley.
Justin Everette
VP | MARKETING
Justin leads marketing efforts for MyAdvice, including communication strategies throughout the entire client partnership. He is a graduate of The University of Alabama. Justin's experience in patient and customer engagement solutions includes SaaS products focused on new customer acquisition, ongoing retention, and operational efficiency.
Off the Clock
An Alabama native who now resides in Salt Lake City, UT, Justin spends much of his free time exploring the many trails and outdoor activities of the Mountain West. He is also a lifelong drummer and percussionist, playing in diverse groups that include both rock bands and community orchestras.
Ryan Gasser
VP | ACCOUNTING
As Vice President of Accounting, Ryan oversees financial reporting, compliance, and scalable processes that drive growth. He is an experienced finance and accounting executive with a proven record of leadership and operational excellence. With expertise in financial management, audit, and internal controls, Ryan combines technical rigor with strategic vision. Ryan earned both his bachelor’s and master’s degrees in accounting from Brigham Young University and has completed advanced credentials in financial practices.
Off the Clock
Beyond work, Ryan enjoys hiking, fishing, camping, and exploring remote places with his mules, joined by his wife, five sons, and friends.
Brandon Shaw
VP | ENGINEERING + DEVOPS
Brandon Shaw leads engineering, product management, DevOps, and QA at MyAdvice, overseeing the platform and infrastructure behind the Success Center and client websites. He has spent his career building web platforms at scale, evolving from hands-on development into architecture and engineering leadership. Prior to his current role, Brandon served as Director of Platform Development at MyAdvice, where he built the systems that power site creation, client onboarding, and website lifecycle management across the company's portfolio. A strong advocate for AI-assisted development, he has led the adoption of AI tools and workflows throughout the engineering organization. Brandon calls himself a player-coach and still writes code alongside the team he leads.
Off the Clock
A Seattle native who now calls Lehi, Utah, home, Brandon has stayed loyal to the Mariners and Seahawks through every season. When he is not under the hood of a car or running a 3D printer and CNC router in his garage, he is out exploring Utah's national parks with his wife and three boys.