Search Engine Optimization

seometrics

5 SEO Metrics To Track – And What They Can Tell You About Your SEO Performance

Putting lots of marketing dollars towards your SEO strategies and not seeing results? Or, worse, are you unsure which metrics to look at to know how you’re performing at all? Part of the reason SEO can be such a frustrating marketing tactic is there are lots of different ways to approach it, conventional and unconventional […]

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Person typing on a laptop with "Helpful Content" displayed on screen. A notebook with handwritten notes, a pen, and a cup of coffee qualify the wooden table as the perfect workspace.

What is Helpful Content – and how do you know if yours qualifies?

We’ve talked a lot about Google’s latest algorithm update on the MyAdvice blog lately, but assessing your content to determine if it qualifies as helpful is still difficult. According to Google, it generally means two things: it’s written for people, and it’s not written for search engines. But what exactly constitutes writing for people or

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Two people stand at a desk reviewing documents and charts on website impact, with one person pointing and the other holding a pen. Pens and a plant are visible on the desk, highlighting their focus on SEO and creating Helpful Content.

Can one page impact my entire website? 3 Things to know in a post-Helpful Content world.

Since the Helpful Content update, questions around how page evaluation standards are changing have been looming. While there’s still a lot to be determined about how this update will truly impact websites and content, there are a few things we do know about what will make a page bad – and good! One of these

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Designer,Drawing,Website,Development,Wireframe

5 Questions to Ask Before Building a New Medical Website

Anyone can build a medical website, but without proper planning and precise execution, a medical website is a waste of time and money. Spending time thinking through your strategy ahead of time means you’ll have a website designed to do exactly what you need it to. These questions will help you define the purpose and

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ChangesinSEO2024

What to Know About Google’s Newest Helpful Content Updates

Finding yourself frustrated and confused by Google’s algorithm changes? The advent of the Helpful Content updates means new things to consider as you evaluate your own SEO and website. MyAdvice’s own Brian Hancock recently sat down with Chad Erickson for a vodcast interview to discuss the significant transformations in Google’s algorithm. They discuss the changes

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