Search engine optimization (SEO) can help increase traffic and visibility for your dermatology practice website. This digital marketing strategy is considered advanced, due to the knowledge and amount of time required to see successful results. However, it has other benefits that might not be as obvious at first glance. While these benefits are much harder to quantify and easier to overlook, they’re certainly important for a dermatology practice looking to grow their online presence.
Here are three surprising reasons SEO is so important for dermatologists.
1. It helps answer your patient’s questions.
A key component of SEO is understanding the keywords people are using to reach your website and other websites like yours. Keywords are the terms people enter into Google and other search engines when they perform a search. At their core, these terms are just questions, so by understanding and answering them, you develop a deeper understanding of what your patients want – as well as offer them easy answers to their most common questions. Whether you choose to start a blog, create pages on your website that explain your procedures, products, and services, or a combination of the two, SEO can help you figure out what to put on your website.
2. It showcases your expertise.
Google and other search engines are big on authority, and they aren’t alone in that. Humans generally like to trust doctors with deep knowledge as well. By showing that you deeply understand the topic of dermatology, you’re helping to establish your practice as an authority in the world of dermatology. Case studies, testimonials and other examples of real world experience can help with this immensely, as they showcase that you aren’t just talking the talk.
3.It builds trust.
Arguably the most important thing to remember when it comes to SEO is that what’s good for the robots is also good for the humans. Answering questions and showcasing expertise will ultimately help your prospective patients feel comfortable deciding to trust you with their care. For businesses in the medical field like dermatologists, trust is especially important, as Google and other search engines will penalize misleading information.
We Can Help
MyAdvice has been building SEO strategies for dermatology practices for the last 20+ years. Contact one of our digital marketing experts for your free GROW consultation today.