Artificial intelligence is big these days, with the debate centering on the ethics of a computer brain some day rivaling its human counterpart. Of course, this is nothing new. Hal, the famous computer from 2001: A Space Odyssey, released way back in 1968, seemed way too smart for his britches, er, circuits back almost 60 […]
It’s Not Hal, But RankBrain Learns for Google Read More »
Some of our clients view their social media efforts as a necessary evil. Others view it as a way to engage customers when they’re outside the physical practice. Regardless of your personal views on social media interaction at your practice, there is one universal must — respond to customer complaints, questions, or posts in a
Listening to Your Social Media Read More »
While most small business owners may have a hard time really grasping how Google pay-per-click auctions exactly work, they understand that pay-per-click advertising only charges your business when your ad is actually clicked on. Pay-per-click (PPC) advertising is a fast way to draw more potential customers to your website. And you only pay when someone
We’ll Make Sure You Don’t Make These Pay-Per-Click Mistakes Read More »
Having a Facebook page is a must for any business, particularly those that have a direct personal relationship with their clients/patients, as all of our MyAdvice clients do. And you’re not alone — earlier this year Facebook announced it now has over 50 million small business pages! If you’re the person who manages the Facebook
Facebook Tips for Your Practice Read More »
The “like” button on Facebook is a much loved, and used, thing. Statistics show that the 1.6 billion Facebook users click the like button six billion times a day. That’s a lot of liking going on. The like button has really been a way for people to recognize, support, or appreciate anything posted by other
To Like…or Love, HaHa, Yay, Wow, Sad, or Angry — Facebook to Debut New “Reactions” Read More »
Do you want your practice to have its own little broadcasting option? Maybe a patient wants to give a live testimonial before they leave the office, rather than coming back at some later time. Maybe you want to show off a new piece of equipment. Maybe you have a new reception area. Now, thanks to
Live Streaming from Your Practice with Facebook Live Read More »
At Advice, we’re big believers in using all the arrows in the quiver to bring patients to your practice. You may know us for building your website and optimizing it to achieve its full potential. But those two services are just a part of what we call our Customer Acquisition Services menu. Together, these services
An Integrated Approach to Bringing Customers to Your Practice Read More »
Running a practice has never been easy, but the ever-increasing use of social media for businesses has added an additional area that needs to be on your active radar. Facebook recently touted that it now has over 50 million small business pages. To celebrate that milepost, Facebook released a bunch of new tools to help
Different Ways to Boost Your Facebook Interaction with Customers Read More »
Once upon a time, customers of a small business had basically three avenues to communicate with the business. They could call on the phone, write a letter (especially when they weren’t local), or stop in. If someone wanted to say something bad about the business, basically the only avenue was dissing the business with the
The Art of Listening to Your Customers Read More »
The first week of December, Facebook announced that it now has over 50 million small businesses using pages to communicate with their current and prospective customers. To mark that milestone, the social media monster also announced a set of new tools for those businesses to make it easier to handle those communications. The tools center
Facebook Adds New Communication Tools for Page Managers Read More »
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