Month: March 2012

More patients using smartphones to search for healthcare information

As the use of smartphones and tablets rapidly increases, the way patients are finding health information is changing. Smartphone ownership reaches all time highs The Pew Internet Project released new information last week suggesting that just over half (53%) of US adult cell phone owners now classify as smartphone owners. As we watch smartphone ownership […]

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Live-tweeting a Surgery: Genius Marketing Strategy or Risky?

The healthcare industry has seen a huge increase in consumers using social media to find health information and advice. According to the Pew Research Center, 80% of Internet users have looked online for information about health topics. Moreover, data published by the American Academy of Facial Plastic and Reconstructive Surgery suggests that 42% of patients

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Steps to Take Against Negative Online Patient Reviews

For the medical industry in particular, online patient reviews of your practice are an essential part of establishing brand awareness, reputation and your SEO ranking strategy. By encouraging your patients to write unbiased reviews about their experiences at your practice, you’re accomplishing a number of different things to further your business. But what if a

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What’s the Interest with Pinterest? Part Two: Leveraging Pinterest in the Healthcare Industry

In Part One, we introduced the latest social network that has everyone talking—Pinterest! One of the factors behind its starring role in the news and Internet is its success at becoming the fastest growing website (and social network) by hitting 10 million unique monthly viewers in record time. It’s functionality as a social photo-sharing site

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