If you’ve decided that it’s time for your practice to have a social media presence, it’s also time to start thinking about how you’re going to keep these pages secure. While major social media sites like Facebook, Twitter, and Google+ all have strict security guidelines in place, they aren’t completely immune to the attacks of […]
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If you are a small medical practice or office, attracting new patients may be difficult. Today, patients seldom turn to the Yellow Pages to find a doctor in their local area. Instead, they are more likely to turn to the internet to find recommendations and listings for doctors in their area. One of the best
Your Local Business Presence Read More »
Search engine optimization, or what internet marketing experts refer to as, “SEO” is an extremely important process that ensures your business has a visible and credible web presence. SEO affects the ranking of a website as it appears in search engine results. By increasing the visibility of certain aspects of a website to a search
A Basic Guide to SEO Read More »
If you are a doctor with an active social media presence, chances are you’re already active on major social media websites, such as Facebook, Twitter, or Google+. However, if you really want to expand your online presence, consider implementing a website like the microblogging platform Tumblr into your practice’s marketing efforts. Tumblr is a useful
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We’ve already covered the “do’s” you should employ when it comes to promoting your medical practice on social media. Here are a few “don’ts” to keep in mind when managing your social media presence. Don’t “like” your own posts. This may be a given, but its a silly mistake that can give off the wrong
Social Media “Don’ts” That Are Hurting Your Social Media Presence Read More »
Putting your medical practice out there on social media is a great opportunity to market and engage with your followers. The online image of a medical practice can greatly help the practice’s reputation. To follow are a few tips on things you should be doing with your social media! First establish a target audience, then
Social Media “Do’s” That Can Help Your Online Presence Read More »
When Twitter first became a popular social media site, it did not allow users to upload photos. Now, in the ever-changing face of social media advancements, Twitter has an image generator that allows users to share photos in tweets that users can access without ever having to leave their own feed. Adding photos to tweets
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The “#” symbol used to be referred to as  the, “number sign” or the “pound key.” Today, the “#” symbol is referred to as a “hashtag,” which is a way to group your content by searchable relevant key words. For example, an article on blepharoplasty that is linked to in your Facebook status, or in
What is a #Hashtag? Read More »
Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and
Engaging Patients on Social Media Read More »
Starting a blog can be an intimidating process. What type of content should you be putting into your blogs? What type of tone should the blog take on? The key to blog writing is to always keep your target audience in mind, and use interesting original visuals to support the information you are providing. Here’s
Blogging Mistakes to Avoid Read More »