When doctors use social media, they have to be cautious. It is easy, at times, to breach patient confidentiality. Many doctors may be very wary of using social media and may actually refuse to use it just to be on the safe side. However, doing so will mean giving up on an excellent channel to […]
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Depending on your experience providing content for your customers, you may have a unique perspective on why you write, upload, post, or promote content in the first place. Perhaps you’ve only added content onto your website pages, you publish articles on your blog every week, or you’re constantly updating your Facebook business page. Most likely,
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Social Media for Healthcare: Mistakes You Should Avoid Social media is an excellent way for healthcare practitioners, like you, to promote specialty services, establish rapport with patients and communicate outside of your regular office hours. Before you dive into the world of social media, you should understand the type of environment you’re entering and how
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Over the last few years, the popularity of social media has increased exponentially. For most people, social media is a great way to connect with their friends and family and to tell their stories. For businesses and professionals, including medical practices and doctors, however, social media can be a lot more useful. What you have
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Social media channels provide doctors excellent marketing platforms , but there are some aspects that can be difficult to handle. You are being observed constantly and each one of your social media activities can affect your practice’s reputation, and therefore, growth. As a result, it is important to know and follow the dos and don’ts
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Over the last few years, marketing has changed drastically, thanks to social media. For all businesses, including medical practices, a social media presence is vital. Not only does it help you reach out to your patients directly and give them information about your services, but it also helps your practice to gain more visibility and
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When it comes to developing your digital marketing strategy, determining whether or not social media is worthwhile for your practice is tough to measure. But our team can reassure you that maintaining active social media accounts matters, even if you can’t put a number to the positive results. Tracking website traffic from your Facebook, Twitter,
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Despite the pervasiveness of social media, the medical industry is far from embracing it. Doctors shy away from employing social media tools to forward their careers and expose their practices to new business. This is largely due to privacy and liability concerns. However, with a little effort it is possible to put these concerns aside
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If you subscribe to social media services with MyAdvice, you’ve certainly heard us talk about engagement with your customers. But what does it really mean? Social marketing is driven largely by engagement. Traditional forms of marketing lack a means to communicate with your customer immediately following your print ad or commercial placement. But social media
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Social media marketing is not just for businesses anymore. Even individual professionals like lawyers, actors, real estate agents and architects among others can use the social networking sites to connect with their clients and find ways to give more than they are currently offering. Even doctors, can make the most of social networking sites, to
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