When doctors use social media, they have to be cautious. It is easy, at times, to breach patient confidentiality. Many doctors may be very wary of using social media and may actually refuse to use it just to be on the safe side. However, doing so will mean giving up on an excellent channel to grow your own practice. Yes, it is important to be cautious, but if you take the proper precautions, then social media can be very useful for you.
Tips to Make the Most out of Your Social Media Activities
The first step, of course, is to open accounts on social media sites like Facebook, LinkedIn, and Twitter. Once you have accounts, you can then use the following tips to effectively utilize social media platforms:
- Follow other medical practitioners: You can start by following those medical practitioners who are already part of your existing network. After that, you can start searching out for other medical practitioners, say in your field of expertise, and then follow them. There are two advantages: you will expand your network, and you can get support from the network as well as new information that you may find useful.
- Join Twitter chats and conversations: There are chats that happen on Twitter at designated times and dedicated to particular topics. These chats generally have a particular hashtag. You can also search for conversations by hashtags of your choice and join in and offer your opinions.
- Join LinkedIn groups: Being one of the largest professional networking sites in the world, LinkedIn has many groups dedicated to various professions. Find one that focuses on your expertise, join it, and participate in it. You can involve in information exchange with other practitioners of your field.
Of course, it goes without saying that you can also share accurate information related to your field with the general population. Over time, you will be viewed as an accurate and consistent source of information; this is great for you and your practice.