Nearly half of all searches conducted today are hyperlocal, meaning if someone were looking for a dermatologist, they’d likely type in “dermatologist near me.” You likely already know that optimizing your local SEO (search engine optimization) is incredibly important for the success of your dermatology practice – but you might not realize how easy it […]
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We’ve written a lot about how to improve your local search, but how well do you know how Google is ranking your local search profiles? The criteria used to assess which local listings are the most relevant to local searchers might surprise you, but understanding how businesses are ranked can help you rank higher as
The 3 Factors Google Uses to Determine Local Rankings, Explained Read More »
With an estimated 46% of all searches containing local terms such as “near me,” it’s clear that local search is more important than ever. If you aren’t optimizing your local search profiles to generate the newest business possible – and, therefore, the most revenue possible, you’re missing out on connecting with the people who conduct these
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Local search can be an incredibly frustrating marketing strategy. Sometimes it can feel impossible to know if things are working if you don’t know what to look at. Luckily, there are a few metrics that can offer solid insights into whether your strategy is working or not. If you’re finding yourself unsure, check the following
3 Local Search Metrics You Should Be Tracking Read More »
If you’ve spent the time and energy to list your business on local directories, you’ve already taken some necessary steps to make grow your business using the power of local search. With all of the work you’ve likely already done, it can be tempting to take a “set it and forget it” approach when it
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Photographs have always been a powerful tool to get users interested in a business or a product, and that truth certainly extends to local search profiles. The photos on your profile are more than just eye-catching engagement boosters, however, as adding photos regularly is shown to increase the number of requests for driving directions users
Everything You Need to Know About Your Local Search Photos Read More »
This post originally appeared on September 15, 2017. With more and more people searching for businesses before they visit or call them, optimizing your local listings is more important than ever. Having your listings show up in a local search, however, can be a challenge if they aren’t properly optimized. If you’ve been looking for
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Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when
Google’s Local Search Symbols, and What They Mean Read More »
The statistics don’t lie: the majority of people researching a business or a product start online. In 2022, 46% of all Google searches included local intent. People are choosing products and business because of their online presence, and eliminating options due to a lacking or negative online presence, making your online listings critical to your
Want Better Local Search Performance? Don’t Forget Reviews Read More »
Local search requires a lot of upkeep and monitoring. We’ve talked about how important accuracy is in local search, as well as how frequently you should audit your local listings for inaccuracies, but what happens to your listings if you cancel your subscription with a third-party service? Those directory listings don’t just disappear, so it’s
What Happens If You Cancel A Directory Listing Service? Read More »