There are different ways a potential client can find your business. They can ask a neighbor or coworker for a reference. They can see you in local ads, if you place them. They can see you pop up on pay-per-click ads when they’re researching a procedure your business specializes in and paid to advertise with […]
We All Need Local Power Read More »
Today, search is predominantly local. After all, what’s the value of responding to a search query for “Zoom Teeth Whitening” made by someone in Poughkeepsie with the website of a dentist located in Tucson? When you want a local business (versus a product that you’re having shipped to you), Google tries to show you relevant
Now’s the Time to Button Up Your Information for Local Ranking Read More »
Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re not out to expand your knowledge of dental procedures, but looking to find a way to replace that missing tooth with a dentist
Ways To Improve Your Local Ranking on Google Read More »
As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you
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When you’re looking for a new Italian restaurant to check out in your town, or when you’re in a new city, you probably go to Yelp. Founded in San Francisco in 2004, Yelp has become the dominant site/guide for finding local businesses. And, unlike the Yellow Pages of yore, Yelp doesn’t simply provide the static
When the doctors, dentists, and dermatologists who are behind our MyAdvice practices were in medical or dental school, the last thing they worried about was a future of having to manage their reputation online in the presence of 65 online medical review websites. They didn’t think about having a Facebook page for their future practice
Don’t Yelp About Yelp — People Trust It Read More »
Some people love Yelp. Others not so much. But this business rating/review site isn’t going anywhere, so it pays to know some of its ins and outs. As with other review sites such as RealSelf and Healthgrades, practices need to pay attention to what’s going on with their Yelp page, keeping photos and all practice
Don’t Yelp When it Comes to Yelp Read More »
Google is always changing its famed algorithms. Sometimes the Goliath of Search announces the changes; other times it just makes them. Usually, since Google didn’t announce a change, someone stumbles upon something that feels different and then tests it before writing about what they think is going on. A host of SEO marketing experts then
Changes to Local Search with Google’s Latest Update Read More »
Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results
More Changes for Google Local Ads Read More »
When people search for things such as Italian restaurants or hardware stores, Google assumes they are seeking local options so it returns local results. For instance, if you search for Italian restaurant and you’re in Omaha, a famous New York City trattoria won’t show up. What comes up, complete with star ratings, addresses, and hours,
Improving Your Local Ranking on Google Read More »
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