Controls Are A-Changin’… Promoting your business in any industry today relies heavily on social media, namely Facebook. Your customers use their News Feeds as a means to connect with friends, as well as businesses that they follow, via posts, photos, and events. In an effort to best cater to user needs, Facebook will decrease the […]
Game Changer: New Facebook Rules Coming January 1st Read More »
The world of HIPAA violations as they pertain to social media is pretty murky. Over the years, we’ve seen multiple instances of medical personnel being slammed with heavy fines, as well as suffering other harsh penalties. It’s important to remember that while social media is an incredibly valuable tool for marketing and promotion, it can
How to Avoid Hiccups with HIPAA on Social Media Read More »
In a previous blog entry, we highlighted why Twitter is a great social media tool for doctors and medical professionals. Now that you’ve signed up on Twitter and have a handful of followers (mostly friends and acquaintances), where do you go from there? How do you increase your followers, outreach and raise marketing potential? #Hashtags
Using Twitter to Increase Followers and Market Your Medical Practice Read More »
The popular deal-of-the day website, Groupon boasts 17.03 million unique visitors monthly in North America, according to Statista, the worlds largest Statistic’s Portal. Groupon offers discounts specific to a user’s locale, ranging from deals on local restaurants and spas, to exercise classes, to foreign vacations. New to the concept, medical practice deals are now making up
Should My Medical Practice Advertise with Groupon™? Read More »
Why Do Click-Through-Rates Matter? Because they can lead to better ad placement and lower cost per lead! Click-through-rate (CTR) represents the number of clicks an ad receives divided by the number of times an ad is seen. (In industry jargon, the total number of times an ad is seen is called total ad “impressions.”). CTR
Maximizing Click-Through-Rates for Your PPC Campaign Read More »
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